Gianluca Marcellino

Gianluca Marcellino

Gianluca Marcellino has been managing Avanade’s global Retail industry growth initiatives since 2016, after helping launch Avanade’s Retail industry capabilities in 2015. He is based in Milan, Italy, from where he has worked in global and regional alliances and cross-company growth initiatives since the early 2000s. 



How retailers empower their frontline for customer experience

Posted on April 30, 2018

Gianluca Marcellino is joined by special guests from Incisiv to discuss how CX is intricately linked to, reliant on and powered by retailers’ frontline associates.

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What can we learn from the retail industry in Italy?

Posted on January 10, 2018

Gianluca and Giuseppe share valuable retail insights that will help you engage with your customers, wherever in the world they may be.

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