Digital Business

Is your martech engaging customers – or losing them?

Posted on July 18, 2018

How do you connect your martech to wow your customers? Find out from Ken Ramoutar.

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Does investing in employee experience really pay off?

Posted on April 25, 2018

Companies who invest in employee experience yield results explains Ken Ramoutar.

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Digital Business

Customer experience – getting to 99% journey satisfaction

Posted on January 8, 2018

Ken Ramoutar shares common misperceptions of CX and gives tips to direct you on the right path.

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Digital Business

Building customer relationships: from touchpoints to transactions

Posted on October 27, 2016

Avanade digital customer experts weigh in on the best ways to convert touchpoints into transactions to build real customer relationships.

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Data and Analytics

Leveraging digital and data to create a customer-centric organization

Posted on January 7, 2015

Being customer-centric means recognizing that your next customer will likely talk to your company well into the buying cycle.

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Business of Technology

Is your organization customer-centric or customer-focused?

Posted on March 28, 2013

A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors.

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