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Ken Ramoutar

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Ken Ramoutar is a software and technology executive leading Client Experience programs for Avanade. He is a experienced at leading product management, marketing, and business development for both start-up and large global companies. Previous executive positions with Sterling Commerce, IBM, Ariba, and General Electric.

Latest

CX

CX metrics – which ones tell a more meaningful story?

Posted on June 14, 2019

Ken Ramoutar shares metrics strategies that can help equate CX with customer value gained or lost.

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CX

B2B brands need different strategies for CX success

Posted on May 16, 2019

Driving a CX program of change is a long-term journey. Ken Ramoutar shares some strategies for B2B CX practitioners to help get the right foundations in place for long-term success.

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CX

Is your martech engaging customers – or losing them?

Posted on July 18, 2018

How do you connect your martech to wow your customers? Find out from Ken Ramoutar.

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CX

Customer experience – getting to 99% journey satisfaction

Posted on January 8, 2018

Ken Ramoutar shares common misperceptions of CX and gives tips to direct you on the right path.

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Avanade Spotlight

Focus on customer experience for a 3 to 1 return on your investment

Posted on June 7, 2016

A global study by Avanade and Sitecore has determined that brands that invest in great customer experiences reap financial benefits.

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Marketing

Showing marketing ROI in today's digital, data-driven economy

Posted on August 18, 2015

Let’s embrace this new “golden age” of marketing to finally answer the age-old question: what am I getting from my marketing spend?

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Data and Analytics

Leveraging digital and data to create a customer-centric organization

Posted on January 7, 2015

Being customer-centric means recognizing that your next customer will likely talk to your company well into the buying cycle.

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Business of Technology

Is your organization customer-centric or customer-focused?

Posted on March 28, 2013

A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors.

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