CX metrics – which ones tell a more meaningful story?
Ken Ramoutar shares metrics strategies that can help equate CX with customer value gained or lost.
B2B brands need different strategies for CX success
Driving a CX program of change is a long-term journey. Ken Ramoutar shares some strategies for B2B CX practitioners to help get the right foundations in place for long-term success.
Is your martech engaging customers – or losing them?
How do you connect your martech to wow your customers? Find out from Ken Ramoutar.
Does investing in employee experience really pay off?
Companies who invest in employee experience yield results.
Customer experience – getting to 99% journey satisfaction
Ken Ramoutar shares common misperceptions of CX and gives tips to direct you on the right path.
Focus on customer experience for a 3 to 1 return on your investment
A global study by Avanade and Sitecore has determined that brands that invest in great customer experiences reap financial benefits.
Showing marketing ROI in today's digital, data-driven economy
Let’s embrace this new “golden age” of marketing to finally answer the age-old question: what am I getting from my marketing spend?
Data and Analytics
Leveraging digital and data to create a customer-centric organization
Being customer-centric means recognizing that your next customer will likely talk to your company well into the buying cycle.
Business of Technology
Is your organization customer-centric or customer-focused?
A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors.