Building customer relationships: from touchpoints to transactions
Avanade digital customer experts weigh in on the best ways to convert touchpoints into transactions to build real customer relationships.
Focus on customer experience for a 3 to 1 return on your investment
A global study by Avanade and Sitecore has determined that brands that invest in great customer experiences reap financial benefits.
Showing marketing ROI in today's digital, data-driven economy
Let’s embrace this new “golden age” of marketing to finally answer the age-old question: what am I getting from my marketing spend?
Data and Analytics
Leveraging digital and data to create a customer-centric organization
Being customer-centric means recognizing that your next customer will likely talk to your company well into the buying cycle.
Business of Technology
Is your organization customer-centric or customer-focused?
A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors.