Digital Business

Building customer relationships: from touchpoints to transactions

Posted on October 27, 2016

Avanade digital customer experts weigh in on the best ways to convert touchpoints into transactions to build real customer relationships.

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Showing marketing ROI in today's digital, data-driven economy

Posted on August 18, 2015

Let’s embrace this new “golden age” of marketing to finally answer the age-old question: what am I getting from my marketing spend?

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Data and Analytics

Leveraging digital and data to create a customer-centric organization

Posted on January 7, 2015

Being customer-centric means recognizing that your next customer will likely talk to your company well into the buying cycle.

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Business of Technology

Is your organization customer-centric or customer-focused?

Posted on March 28, 2013

A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors.

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