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Lucas Alexander

Lucas is an information systems leader with a wide variety of experience in enterprise CRM, technical architecture, requirements analysis, programming, database administration and project management. He is particularly interested in knowledge management, Microsoft Dynamics 365, business intelligence and the impact of emerging technology trends on business performance.

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Business Apps

Six pitfalls to avoid in B2B sales transformation

Posted on June 16, 2022

By avoiding these 6 pitfalls of transforming sales, B2B companies can lay a strong foundation for new customer acquisition and increased buying frequency.

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