Paul Murphy

Paul Murphy Author Bio

Paul is a digital marketing veteran with 25 years of experience in web development and martech, having spent more than a decade at Adobe specializing in digital analytics, personalization, and optimization. He’s held roles as Director of Web Development, Analytics Implementation Consultant, Personalization Consultant, Alliance Manager, and Multi-Solution Architect. His passion is in personalization and optimization with an emphasis on ethical practices.

He lives in Salt Lake City, Utah where he’s an avid runner, musician, and most importantly, a proud father and grandfather.


Customer Experience

Build a path to personalization by empowering your people

Posted on September 28, 2021

Marketers are under an incredible amount of pressure from stakeholders, agencies and consumers who are all expecting them to do more with the customer data that they're collecting.


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