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Peter-Paul Lemmens

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As Digital Strategy Director in Europe, Peter-Paul Lemmens co-leads Avanade’s European Digital strategy practice, guiding clients through the challenges in the digital space coming from consumer behavior and how organizations need to cater for that by also being more digitally focused internally. Peter-Paul joined Avanade from Digitas LBI, where he was client director for several clients, leading them through the digital transformation journey. Before that, he worked in different Digital Marketing roles for A brands in travel, retail and consumer electronics. Some of his work was recognized (inter-)nationally, by Gartner (Gartner CRM Excellence award in 2004) and by the Dutch Retail Award association (Winner in Clicks & Bricks category on 2011).

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