Sonya Close-DeBais

Sonya Close-DeBais Bio

An accomplished Innovation thought leader, strategist and problem solver; specialising in complex digital transformation by applying design led innovation methods and emerging technology solutions (including HCD, artificial intelligence, machine learning, conversational AI and block chain). Providing a key role in connecting the business and customer needs with the technology. A professional with over 25 years of experience within the financial services industry in various leadership roles, who strives to enhance the customer and business experience.

In addition, an expert in Design Innovation, holding a Master of Design Innovation (Research), completing a thesis on design thinking in large organisations and presenting globally, academic papers on the topic of practical application of design.


Customer Experience

Taking up the CX challenge: How traditional banks are lifting their game

Posted on June 21, 2022

Traditional banks are responding to customers’ needs and developing breakthrough digital capabilities to improve the mainstream customer experience.



Cracking agile home loan origination – Part 2

Posted on April 14, 2022

Learn how banks can make important inroads into accelerating approval turnarounds and how to start working towards new levels of operational maturity.



Cracking agile home loan origination – Part 1

Posted on April 4, 2022

Digital natives are using automation and data to disrupt approval timing; as a result fintechs & digital banks are offering home loan approvals in hours or days.


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