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Stella Goulet

Stella Goulet

As CMO, Stella Goulet leads Avanade’s marketing strategy and award-winning global marketing team. She is responsible for guiding the company’s image and market development through a period of high growth and significant change in the IT industry as businesses become increasingly digital. She is Avanade’s first CMO and a member of its executive leadership team. Stella speaks and writes on a variety of marketing-related topics, including client experience, the CMO-CIO relationship, digital marketing, agile marketing and the role of artificial intelligence in marketing. A strong proponent of diversity in the IT industry, Stella is executive sponsor of Avanade’s Prism Employee Resource Group (LGBT + inclusion), and is involved in activities designed to encourage girls and young women to consider careers in Science, Technology, Engineering and Mathematics (STEM).

Latest

Agile & DevOps

Refreshing a brand identity is hard. Agile made it easier

Posted on August 7, 2017

Taking an agile approach to Avanade’s recent brand refresh made all the difference—not only in the speed of its resolution, but also in the quality of the outcome says CMO Stella Goulet.

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Innovation

AI offers to augment, not automate, the marketing team

Posted on July 26, 2017

What can marketers do to ensure they are ready for a world where AI is everywhere? Avanade CMO Stella Goulet offers three strategic actions.

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Digital Business

Exploring the promise of Agile marketing

Posted on May 26, 2016

Avanade will continue to utilize agile marketing to innovate faster and to meet the needs of our clients and our business says CMO Stella Goulet.

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Digital Business

Are you easy or sleazy in the digital world of business?

Posted on April 12, 2016

Avanade CMO Stella Goulet takes a deep dive into the subject of navigating ethics in the digital world highlighting recent Avanade digital ethics research.

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Digital Business

B2B2C: it’s all about the end customer

Posted on June 22, 2015

B2B2C means taking a different approach to storytelling, asking different questions, and focusing on the outcomes for clients and their customers.

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