CX = EX: If you want happy customers, you need happy employees
How important is the employee experience in driving a good customer experience? Avanade CMO Stella Goulet shares research.
Simplify martech stacks for greater customer experiences
Avanade CMO Stella Goulet shares insight on why martech stacks are critical to business success.
Every $1 spent on customer experience delivers a $3 return
Delivering great customer experience takes vision and a plan. Take Avanade's CX Trek to gauge where you stand.
Agile & DevOps
Refreshing a brand identity is hard. Agile made it easier
Taking an agile approach to Avanade’s recent brand refresh made all the difference—not only in the speed of its resolution, but also in the quality of the outcome says CMO Stella Goulet.
AI offers to augment, not automate, the marketing team
What can marketers do to ensure they are ready for a world where AI is everywhere? Avanade CMO Stella Goulet offers three strategic actions.
Our website reimagined: putting client experience front and center
Wherever our digital marketing journey takes us, one thing is clear: client experience will remain front and center.
Are you easy or sleazy in the digital world of business?
Avanade CMO Stella Goulet takes a deep dive into the subject of navigating ethics in the digital world highlighting recent Avanade digital ethics research.