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William Binnie

William Binnie Author Bio

As Digital Experience Advisory Lead for Europe, William brings 20 years’ experience to help clients realize business value from experience-led strategies. His expertise is drawn from technical and creative knowledge of data, full stack and front-end development, business process mapping, service design, user journey design, personas, experience design, value realisation and digital platform strategy. William has led multiple globally diverse and cross-functional experience teams delivering digital programs for global clients across financial services and insurance, not for profit, utilities, government, retail, telecoms and media, and manufacturing.

Latest

Customer Experience

When it comes to CX, rethink what matters: Output vs. outcome

Posted on January 11, 2022

How organizations can rethink their customer experience measurement in terms of outcomes instead of internal metrics.

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