Infusion joins Microsoft Customer Engagement Alliance
- Posted on July 10, 2017
The following is a guest blog post by Shelley Cornforth, VP of Global Marketing and Partnerships at Infusion.
We’re excited to announce that Infusion is joining the Microsoft Customer Engagement Alliance, a new strategic collaboration between Microsoft and five leading Microsoft National Gold Partner digital consulting firms that include Infusion, Perficient, Quisitive, Rightpoint, and SapientRazorfish. The Customer Engagement Alliance was formed to accelerate digitally-enhanced business for customers through best practice sharing, thought leadership and solution innovation built on Microsoft’s cloud platform.
The five Microsoft Partners bring together best-in-class solutions, expertise in digital customer experience, insights and strategic vision as pressures mount to engage customers evermore digitally. The alliance will collaborate on best practices to address the CMO’s current and future technology challenges where speed, data-driven insights, artificial intelligence and modern customer experiences are requisite for competitive advantage. The new alliance diversifies Microsoft’s Partner Ecosystem beyond traditional IT services to support the office of the Chief Marketing Officer.
“Historically, Microsoft has centered its partner focus on solution providers that offer world-class IT solutions,” said Eric Loper, Microsoft’s Director of Partner Sales for National Solution Providers. “Marketing technology is becoming a higher priority and bringing these five expert firms to the alliance is the first step in diversifying the ecosystem, while providing our joint customers with best-in-class solutions and strategies that truly enable organizations to meet the modern digital engagement needs of customers.”
In a recent Harvard Business Review report, 40 percent of respondents said creating an exceptional, highly-relevant customer experience is their highest priority. Oftentimes, marketing organizations lack skills and technology resources to meet customer engagement demands and remain competitive.
“A fundamental shift is happening in how organizations and CMOs are leveraging technology to interact with clients, optimize sales channels and bring products to market,” said Alim Somani, President of Infusion. “As part of the Microsoft Customer Engagement Alliance, we look forward to offering our insights on intelligent solutions that combine data, design, cloud, mobile and artificial intelligence to lay the foundation for the next generation of marketing.”
The inaugural meeting for the Microsoft Customer Engagement Alliance will take place at the Microsoft Inspire event in Washington, D.C. July 9-13, 2017. The five partners will meet with key Microsoft Executives to discuss go-to-market, product development and sales strategies to mature the partner ecosystem and provide the office of the CMO with a breadth of solutions.
Shelley Cornforth is an experienced leader and strategic advisor focused on marketing, customer experience, partnerships and operations through the lens of digital technology. With over 20 years of marketing strategy, management and consulting experience, Shelley has advised dozens of private and Fortune 500 companies across a range of industries, with a particular focus on digital business solutions.