Sitecore & Microsoft enable deeper customer experiences on Azure
- Posted on July 13, 2016
Delivering extraordinary customer experiences is a critical component of capturing and recapturing customer loyalty and dollars. In a recent study, Avanade and Sitecore found that for every $1 invested in CX, organizations can expect $3 in return.
Organizations looking to drive greater profits and faster return cycles will applaud the recent announcements from Sitecore and Microsoft. The renewed partnership sets up Sitecore, a recent global Microsoft ISV Enterprise Partner of the Year winner, and its award-winning Sitecore Customer Experience Platform to be a best-in-class application on Microsoft Azure. The confluence of these technologies will help organizations’ deliver digital customer experiences at greater speeds and scale, keeping marketers focused on meeting the ever evolving needs of its digital customers.
It also signifies a continued shift for enterprise technologies to be wrapped and delivered in an ‘As a Service’ business model, something Avanade has been pioneering since the Sitecore Azure module was released in 2011. Today more than 30 global brands including AGL, Cricket Australia, and Alpitour get Sitecore delivered on Microsoft Azure as a fully managed service from Avanade. Avanade’s Digital Marketing Managed Service offering makes it easy for marketers to get started quickly with the flexibility to enable new capabilities as their customers demand it. Avanade brings together blueprint architectures, standardized process and a host of reusable assets and components to cater to a variety of customer needs. Microsoft Azure’s fast growing catalog of cloud services plays a key role here for accessing new technology services such as identity management, media services, and security to name a few. For marketers, Avanade’s Digital Marketing Managed Services offering makes it easier than ever to access new capabilities for enriched search, connected commerce, deeper analytics and insights, and much more.
Enterprises may expect Sitecore’s that closer alignment to Azure will require a redesign of product licensing. While the details of Sitecore’s licensing have not been shared yet, , today Avanade’s Digital Marketing Managed Service offering enables marketers to get one pay-as-you-go commercial model service for Sitecore, Azure and other leading digital marketing platforms such as Coveo, Webtrends and more, based entirely on a business outcome.
Sitecore and Microsoft are taking positive steps in this direction – enabling marketing agility and customer experience imperatives at the same time. We invite to learn more about the Avanade & Sitecore partnership that is helping to supercharge the customer experience.