New Dynamics 365 platform combines CRM and ERP functionality

  • Posted on November 14, 2016

Microsoft Dynamics 365

On November 1, Microsoft launched Dynamics 365 - the next generation of the award-winning cloud CRM and ERP software. There is one thing in particular that makes the Dynamics 365 release special. For the first time, Microsoft has united the CRM and the ERP offerings into one product. ERP customers can now 'switch on' the CRM functionality for a small incremental fee and CRM customers can switch on ERP functionality. Consolidating the Microsoft investment across CRM and ERP is now an attractive option and a clear differentiator with other market leading competitors including Salesforce and Oracle Twitter [CLICK TO TWEET].

For existing customers, the consolidation would require an upgrade to Dynamics 365. Upgrades are easy, particularly for cloud CRM Online customers. Microsoft has also made sure that there are plenty of good reasons to upgrade including Artificial Intelligence (AI), Machine Learning and predictive capabilities such as 'Relationship Insights,' 'Predictive Cross-Sell / Up-Sell,' 'Pre-emptive Service' and autonomous bots. While Microsoft has been leading this trend, Salesforce, Oracle and SAP have also been focusing on machine learning applications. Aside from AI, Dynamics 365 benefits from many other enhancements including the sales and customer service capabilities, already rated market-leading by Gartner that are now even better. Noted improvements include enhanced social engagement, content collaboration, and field service capabilities. Dynamics 365 also remains the only IRAP-certified product with an Australian data centre.

In 2016, we have witnessed many events from Microsoft on a large scale. The year started with the flagship AX ERP product re-platformed for the web in March. Then came the announcement of the $26B LinkedIn acquisition in June that gave Microsoft a treasure trove of relationship data to mine. Later in September, we saw a 6-year contract to supply the CRM cloud offering to HP's 20K+ workforce. Hot off the heels of the HP deal, there came the announcement of the strategic alliance with Adobe. Under the deal, Adobe's top-shelf marketing suite augments the Microsoft CRM offering. So whether your organization uses Adobe, or uses Sitecore that is built on the Microsoft platform, you can take full advantage of the capabilities provided by Dynamics 365.

Microsoft has been hard at work in 2016 to boost its CRM and ERP marketshare. The growth has been slower than expected in the last three years. In fairness, Oracle and SAP have fared worse in the same period. They both lost some of their marketshare, albeit to Salesforce. Microsoft calls Dynamics 365 "the next generation of intelligent business applications." It is an attractive union of CRM and ERP with Adobe's marketing prowess, AI, and keen pricing. Dynamics 365 can run your business end-to-end and no other product or platform can say the same. The real question is whether it's enough to make headway against a dominant Salesforce. Is the HP deal a one-off or a trend-setter? Either way, looks like 2017 will be an exciting year.

Ismael Quteifan

A really good read Roman - exciting times and great projects ahead.

February 22, 2017

Roman Antchik

You are very welcome, let us know if you need any help.

December 20, 2016


Thanks for sharing this. I’m very excited for Dynamics 365—it seems like a very intuitive and comprehensive platform that I think will benefit my company a great deal.

December 16, 2016


This is an interesting topic and of-course intriguing to a lot of companies, especially like ours.. Here is what we have and then I will add my comment/question(s).

We are on Office 365. 38 E 3 licenses and have purchased 9 CRM Pro 2016 (for now and growing). 
For ERP we have purchased On Prem Dynamics GP (5 licenses)   (and Sales Pad 10 licenses). These were purchased and implemented in Jan 2015 (so the investment is fairly new).

So the questions come to mind are:
1. Are the features/functionalities in Dynamics 365 are same as we have in on-prem system?
2. Should we consider moving to Dynamics 365 now? Will there be any consideration/credit on investment(s) made already (especially like ours which is fairly recent).
I am sure there will be more questions - like they say 'The devil is in the details' - but maybe in time.

November 19, 2016

Roman Antchik

Hi Ashok,

Thank you for your interest in this subject!

There are more features in the SaaS version of Dynamics 365, compared to the on-premise. Also, Microsoft releases the new features into the SaaS version first. PM me if you would like me to send you one of the latest analyst reports, highlighting the differences. 

Fresh investment is a consideration, and sometimes it's best to achieve the ROI before considering the upgrade. However, it depends on the business value of the new features. Upgrading would make sense if there is a Dynamics 365 feature that is compelling and the upgrade itself is straightforward.


November 21, 2016

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