Igniting the art of the possible at Microsoft Ignite

  • Posted on April 30, 2015

The following blog post was written by Avanade alum Tyson Hartman.

Microsoft IgniteChallenge what you know, reveal new opportunities, spark innovation and see where technology is headed. That’s the tagline for this year’s first Microsoft Ignite conference in Chicago, home to one of Avanade’s first markets, next week. As a mash-up of a whole set of previous Microsoft IT-oriented conferences, it will be a jam-packed week of sessions, hands-on learning and networking with some of the smartest Microsoft developers, IT decision makers and technology professionals.

At Avanade, we’re excited to showcase how we’re transforming businesses in today’s digital landscape. For instance, we’ve talked before about how digital technologies have fundamentally changed the customer journey across all retail experiences. Today, shopping can begin online and end in the store – or begin in the store and end on a mobile app. Retail companies need to be thinking about how to create more dynamic experiences across all digital touch points, both in store, on the go and online.

To demonstrate this, we are once again bringing what we call the “art of the possible” to life with a simulated retail store at Microsoft Ignite, showing how seamless customer engagement is powered by connected data streams and in store digital interactivity. Our Retail Innovation Lab will include innovations across our full spectrum of Connected Retail Experience solutions, including:

  • Shop from Anywhere: Connecting mobile apps, sensors and digital signs in the store to deliver unique experiences for customers, anywhere, any time.
  • Next-Generation Assisted Selling: Integrating mobile and social applications and data to reinvent how sales associates and customers interact both inside and outside of the store.
  • The Digitized Store: Digitizing store analytics, scheduling and merchandizing – and making it mobile and touch-friendly – to improve store performance and profitability.

Another area that is sure to be a hot topic at Ignite is cloud computing. As business processes become increasingly digitized, cloud solutions deliver the speed that organizations need to become successful digital businesses. Avanade’s own Pat Cimprich will be speaking alongside Microsoft’s Ashvin Sanghvi about the solution we co-developed with Microsoft and Accenture to help enterprises transform their datacenters to an optimized, automated, and governed Hybrid Cloud.

We're also excited that Joe Schurman, Avanade's Executive of Avanade Product Offerings, will be presenting on Skype Business Apps, which is sure to be a popular session. You can catch Joe's presentation on Thursday, May 7 at 1:30 pm in BRK2184.

Please be sure to join these sessions and visit us at our booth (#364) to learn more about how cloud and digital can transform your business. See you in Chicago!

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