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Customer Experience

19 articles

Latest

Get past these 4 roadblocks to deliver intelligent, individualised CX

Posted by Amir Dehnad on July 5, 2019

Amir Dehnad shares 4 roadblocks you need to get past to deliver individualisation and become future ready.

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CX metrics – which ones tell a more meaningful story?

Posted by Ken Ramoutar on June 14, 2019

Ken Ramoutar shares metrics strategies that can help equate CX with customer value gained or lost.

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EX needs to play catch-up with CX

Posted by Camille Baumann on June 3, 2019

You can have great CX without great EX. But, most often when CX is poor, it is employee experience that has let us down. In other words, EX is a leading indicator of CX.

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B2B brands need different strategies for CX success

Posted by Ken Ramoutar on May 16, 2019

Driving a CX program of change is a long-term journey. Ken Ramoutar shares some strategies for B2B CX practitioners to help get the right foundations in place for long-term success.

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Doubling-down on CX with expanded Adobe partnership

Posted by Vishal Sarkar on March 20, 2019

Avanade is committed to helping brands deliver and connect compelling, relevant experiences, which is why we’re expanding our digital marketing partner ecosystem with Adobe.

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What has the biggest impact: personalisation or individualised CX?

Posted by Amir Dehnad on March 18, 2019

Find out why marketing, CX and technology departments need to work together to offer a whole new level of personalisation.

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Applied innovation meets customer experience

Posted by Ellen Cowan on December 12, 2018

Hear how a global pharmaceutical company transformed the way they deliver life-saving information to a vast audience through applied innovation and digital transformation.

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CIOs have the keys to ignite a great employee experience

Posted by Avanade News on August 15, 2018

Connor Hughes discusses putting the hearts and minds of the employee at the centre of digital transformation.

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Is your martech engaging customers – or losing them?

Posted by Ken Ramoutar on July 18, 2018

How do you connect your martech to wow your customers? Find out from Ken Ramoutar.

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Every $1 spent on customer experience delivers a $3 return

Posted by Stella Goulet on March 2, 2018

Delivering great customer experience takes vision and a plan. Take Avanade's CX Trek to gauge where you stand.

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