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Customer Experience

26 articles

Latest

The “X” in CX stands for eXceptional

Posted by Julia Martin on January 15, 2020

Julia Martin discusses three ways to deliver exceptional customer experience and grow long term affinity for your products and services.

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Exploring customer experience management at Adobe CXM Space 2020

Posted by Michael Jacobi on January 14, 2020

Mike Jacobi discusses the doomed martech predictions of the 2010s and the marketing technology predictions for the 2020s that will be presented at Adobe CXM Space.

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Becoming future ready with CX-led digital transformation

Posted by Amir Dehnad on December 9, 2019

Amir Dehnad explains why companies are focusing on improving the customer experience with personalized experiences and interactions.

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Sustain great brand experiences with future-ready customer service

Posted by Barry Givens on November 27, 2019

Future-ready companies are employing enterprise technology that brings together contact center operations with marketing customer-centricity.

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The importance of thought leadership in creating exceptional CX

Posted by Ken Ramoutar on November 5, 2019

How thought leadership plays a critical role in client experience, especially in the B2B world.

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Creating experiences without boundaries at Sitecore Symposium

Posted by Anthony Wickham on October 15, 2019

Anthony Wickham shares details on what to expect from Avanade at Sitecore Symposium 2019.

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Why a multi-touchpoint approach is essential for your B2B CX strategy

Posted by Jenifer Nakata on September 5, 2019

As B2B companies evolve in the CX space, organizations need to include a multiple touchpoint approach within their CX strategy.

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The “C” in CX really stands for change

Posted by Ken Ramoutar on August 16, 2019

The “change” part of customer experience (CX) is without a doubt the most challenging part of advancing your organization’s CX maturity.

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For B2B, the status quo of customer segmentation just doesn’t cut it

Posted by Julia Martin on July 22, 2019

While traditional customer segmentation models work well for B2C, they lack the depth of insight critical to dissecting a complicated B2B customer base. Learn more from Julia Martin.

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Get past these 4 roadblocks to deliver intelligent, individualised CX

Posted by Amir Dehnad on July 5, 2019

Amir Dehnad shares 4 roadblocks you need to get past to deliver individualisation and become future ready.

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