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CX

16 articles

Latest

B2B brands need different strategies for CX success

Posted by Ken Ramoutar on May 16, 2019

Driving a CX program of change is a long-term journey. Ken Ramoutar shares some strategies for B2B CX practitioners to help get the right foundations in place for long-term success.

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Doubling-down on CX with expanded Adobe partnership

Posted by Vishal Sarkar on March 20, 2019

Avanade is committed to helping brands deliver and connect compelling, relevant experiences, which is why we’re expanding our digital marketing partner ecosystem with Adobe.

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What has the biggest impact: personalisation or individualised CX?

Posted by Amir Dehnad on March 18, 2019

Find out why marketing, CX and technology departments need to work together to offer a whole new level of personalisation.

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Applied innovation meets customer experience

Posted by Ellen Cowan on December 12, 2018

Hear how a global pharmaceutical company transformed the way they deliver life-saving information to a vast audience through applied innovation and digital transformation.

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CIOs have the keys to ignite a great employee experience

Posted by Avanade News on August 15, 2018

Connor Hughes discusses putting the hearts and minds of the employee at the centre of digital transformation.

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Is your martech engaging customers – or losing them?

Posted by Ken Ramoutar on July 18, 2018

How do you connect your martech to wow your customers? Find out from Ken Ramoutar.

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Every $1 spent on customer experience delivers a $3 return

Posted by Stella Goulet on March 2, 2018

Delivering great customer experience takes vision and a plan. Take Avanade's CX Trek to gauge where you stand.

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Improve CX with change enablement – Part 2

Posted by Barry Mike on February 13, 2018

Learn the final two activities companies should focus on to drive exceptional customer experience with change enablement.

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Improve CX with change enablement

Posted by Barry Mike on February 5, 2018

Barry Mike shares four areas your company should focus on to ensure your CX platforms actually deliver great customer experiences.

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Customer experience – getting to 99% journey satisfaction

Posted by Ken Ramoutar on January 8, 2018

Ken Ramoutar shares common misperceptions of CX and gives tips to direct you on the right path.

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