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CX

13 articles

Latest

Applied innovation meets customer experience

Posted by Ellen Cowan on December 12, 2018

Hear how a global pharmaceutical company transformed the way they deliver life-saving information to a vast audience through applied innovation and digital transformation.

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CIOs have the keys to ignite a great employee experience

Posted by Connor Hughes on August 15, 2018

Connor Hughes discusses putting the hearts and minds of the employee at the centre of digital transformation.

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Is your martech engaging customers – or losing them?

Posted by Ken Ramoutar on July 18, 2018

How do you connect your martech to wow your customers? Find out from Ken Ramoutar.

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Every $1 spent on customer experience delivers a $3 return

Posted by Stella Goulet on March 2, 2018

Delivering great customer experience takes vision and a plan. Take Avanade's CX Trek to gauge where you stand.

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Improve CX with change enablement – Part 2

Posted by Barry Mike on February 13, 2018

Learn the final two activities companies should focus on to drive exceptional customer experience with change enablement.

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Improve CX with change enablement

Posted by Barry Mike on February 5, 2018

Barry Mike shares four areas your company should focus on to ensure your CX platforms actually deliver great customer experiences.

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Customer experience – getting to 99% journey satisfaction

Posted by Ken Ramoutar on January 8, 2018

Ken Ramoutar shares common misperceptions of CX and gives tips to direct you on the right path.

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The great copy conundrum: why copywriters are essential for UX design

Posted by Joel Beath on August 22, 2017

Learn why copywriters are such a crucial part of UX design and find out 3 ways copy can play more of a starring role during the design process.

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Forget your platform; build a strategy first

Posted by Harriet Copeland on August 8, 2017

Harriet Copeland discusses the importance of looking at the roadmap of a client’s business from the perspective of every department, and then determining what the need is.

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Transforming how we perceive digital projects

Posted by Andrew Moroney on July 25, 2017

Learn the importance of treating a digital project as a business transformation for both the company’s employees and customers.

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