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Customer Experience

24 articles

Latest

The importance of thought leadership in creating exceptional CX

Posted by Ken Ramoutar on November 5, 2019

How thought leadership plays a critical role in client experience, especially in the B2B world.

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Creating experiences without boundaries at Sitecore Symposium

Posted by Anthony Wickham on October 15, 2019

Anthony Wickham shares details on what to expect from Avanade at Sitecore Symposium 2019.

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Why a multi-touchpoint approach is essential for your B2B CX strategy

Posted by Jenifer Nakata on September 5, 2019

As B2B companies evolve in the CX space, organizations need to include a multiple touchpoint approach within their CX strategy.

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The “C” in CX really stands for change

Posted by Ken Ramoutar on August 16, 2019

The “change” part of customer experience (CX) is without a doubt the most challenging part of advancing your organization’s CX maturity.

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For B2B, the status quo of customer segmentation just doesn’t cut it

Posted by Julia Martin on July 22, 2019

While traditional customer segmentation models work well for B2C, they lack the depth of insight critical to dissecting a complicated B2B customer base. Learn more from Julia Martin.

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Get past these 4 roadblocks to deliver intelligent, individualised CX

Posted by Amir Dehnad on July 5, 2019

Amir Dehnad shares 4 roadblocks you need to get past to deliver individualisation and become future ready.

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CX metrics – which ones tell a more meaningful story?

Posted by Ken Ramoutar on June 14, 2019

Ken Ramoutar shares metrics strategies that can help equate CX with customer value gained or lost.

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EX needs to play catch-up with CX

Posted by Camille Baumann on June 3, 2019

You can have great CX without great EX. But, most often when CX is poor, it is employee experience that has let us down. In other words, EX is a leading indicator of CX.

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B2B brands need different strategies for CX success

Posted by Ken Ramoutar on May 16, 2019

Driving a CX program of change is a long-term journey. Ken Ramoutar shares some strategies for B2B CX practitioners to help get the right foundations in place for long-term success.

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Doubling-down on CX with expanded Adobe partnership

Posted by Vishal Sarkar on March 20, 2019

Avanade is committed to helping brands deliver and connect compelling, relevant experiences, which is why we’re expanding our digital marketing partner ecosystem with Adobe.

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