Mike Jacobi discusses the doomed martech predictions of the 2010s and the marketing technology predictions for the 2020s that will be presented at Adobe CXM Space.
Amir Dehnad explains why companies are focusing on improving the customer experience with personalized experiences and interactions.
Future-ready companies are employing enterprise technology that brings together contact center operations with marketing customer-centricity.
How thought leadership plays a critical role in client experience, especially in the B2B world.
Anthony Wickham shares details on what to expect from Avanade at Sitecore Symposium 2019.
As B2B companies evolve in the CX space, organizations need to include a multiple touchpoint approach within their CX strategy.
While traditional customer segmentation models work well for B2C, they lack the depth of insight critical to dissecting a complicated B2B customer base. Learn more from Julia Martin.
Amir Dehnad shares 4 roadblocks you need to get past to deliver individualisation and become future ready.
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