How thought leadership plays a critical role in client experience, especially in the B2B world.

Anthony Wickham shares details on what to expect from Avanade at Sitecore Symposium 2019.

As B2B companies evolve in the CX space, organizations need to include a multiple touchpoint approach within their CX strategy.

The “change” part of customer experience (CX) is without a doubt the most challenging part of advancing your organization’s CX maturity.

While traditional customer segmentation models work well for B2C, they lack the depth of insight critical to dissecting a complicated B2B customer base. Learn more from Julia Martin.

Amir Dehnad shares 4 roadblocks you need to get past to deliver individualisation and become future ready.

Ken Ramoutar shares metrics strategies that can help equate CX with customer value gained or lost.

You can have great CX without great EX. But, most often when CX is poor, it is employee experience that has let us down. In other words, EX is a leading indicator of CX.

Driving a CX program of change is a long-term journey. Ken Ramoutar shares some strategies for B2B CX practitioners to help get the right foundations in place for long-term success.

Avanade is committed to helping brands deliver and connect compelling, relevant experiences, which is why we’re expanding our digital marketing partner ecosystem with Adobe.