While 2020 continues to throw us curveballs, some things remain consistent. One of those is the importance of an empathetic customer experience. Considered one of the great differentiators that separate industry leaders from laggards, personalized experiences remain critical to help brands stay close to customers and secure revenue in uncertain times.

Now that digital channels have become exponentially more important to get right, brands must continue to focus on how their technology investments are helping them anticipate and solve for customer needs in real-time.

As customer expectations continue to evolve, organizations must demand a greater return from every dollar invested in marketing technology. So how can brands deliver personalized experiences effectively, and keep marketing operation costs under control during a time of highly scrutinized spending?

A virtual get-together to dive deep in to Sitecore
Join us at virtual Sitecore Symposium October 26-28 to learn how we’re helping organizations around the world get closer to customers by providing responsive customer care throughout their journey.

Together with Boris Brodsky, I’ll be hosting an on-demand session “Defining new ways to transact with Sitecore Experience Commerce and Azure IoT” on the topic of experience-focused commerce. The market expects ever-evolving rich digital experiences online and on the go, and with the proliferation of IoT the expectation for seamless and automated commerce extends into the physical world. Our session covers the why and how of enabling businesses to get ahead of the IoT curve no matter how they transact online, from automated replenishment to connected home devices and vehicles.

All-access passholders can visit this great content on demand, and anyone can reach out if you have questions or would like to learn more. Here’s a summary of the sessions you don’t want to miss:

Session name: Bringing life-changing hearing health to a global audience with Demant
Speakers: Troels Kjær Rasmussen (Demant) and Christian Bennich (Avanade)

Session name: Even the losing experience is a win!
Speakers: Andy Leonetti and Leah Feldman

Session name: Use Sitecore Host plugin architecture to transition on-prem Active Directory workloads onto Azure
Speaker: Julius Angwenyi

Session name: Defining new ways to transact with Sitecore Experience Commerce 9 and Azure IoT
Speakers: Boris Brodsky and Benjamin Adamski

And be sure to visit the Avanade space in the Symposium Partner Pavilion where we’ll be offering interactive content, demos, technical tips, and new accelerators that can help organizations get more value from their Sitecore and Microsoft investments. Check out everything we have in store for Sitecore Symposium 2020, and we hope to see you there!