5 ways that mixed reality can enhance business operations

  • Posted on June 7, 2017

Most people think of computer games when someone mentions holograms or Mixed Reality. But there is so much more you can do with these emerging technologies, especially for business. Because HoloLens seamlessly blends holograms with the real world, there are many rich possibilities for organizations of all kinds. But how can you use these for your business? I’ve listed five use cases below that showcase the potential and power of Mixed Reality.

1. Data Overlays

For complex tasks or decisions, you can use data overlays to show information in 2D or 3D, projected in the workspace of the employee. Users get real time information, helping them gain a clearer understanding of the task or activity at hand. This is, for example, useful for people working in a factory or production facility to check the status of the machines for maintenance.

2. Remote Viewing

Users can receive real-time, over-the-shoulder guidance or support from experts in various fields to complete a task they are dealing with in their own physical environment. You can use this in a work environment or for training purposes. The experts can add visual aids and instructions directly in the user’s field of view.

Often experts or trainers work from a central location where they help several workers or trainees in the field when questions come up. This way they don’t need to travel, which saves a lot of time and money.

3. Training

Improve your training with 3D visuals that allow people to walk through. By visualizing information, training will be far more effective. Users explore and interact in scenarios that look and respond as they would in real life. Even the retention of virtual reality training can be much higher than traditional training.

A big advantage of using 3D visuals is that it enables you to show or expand things that you can’t sometimes see in real life. For example, Japan Airline uses the HoloLens to show an engine on scale, allowing the user to take a look inside a running jet engine. This makes it much easier, better, cheaper and safer than using an actual engine.

4. Simulation & Visualization

Holographic renderings of a product, building, or any other object, can be placed, sized and manipulated in a mix of real world and virtual environments. This is very useful for products or even buildings that aren’t created yet. Allowing product developers to show prototypes to others, without going through a physical production process.

Volvo uses HoloLens in their showroom for visualizing how the different safety features of the cars work. This way Volvo is able to show customers why they are one of the safest car brands in the world. Using Mixed Reality helped improve conversation rates in the store.

5. Collaboration

Let colleagues all around the world collaborate in the same environment or with the same objects. Each person sees the environment from their own perspective. They can interact with each other and share the experience as if they were at the same location.

We are only just starting to discover the many benefits, options and applications of Mixed Reality and how particular solutions like HoloLens will bring better business results. Let Avanade facilitate the thought process and determine strategic business cases for your company - contact us to get started.

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