There is a clear obsession by marketers to think and act “digital,” but what does it really mean? Camille Baumann describes the five "i's" of a great digital marketing function.
From a marketing perspective, organizations need to use data and analytics to marry the online customer experience with physical touch points
Knowing how emotional marketing is crucial in enhancing relationships makes digital marketing more successful.
Talk to us about how we can bring the power of digital innovation to your business.