8 articles


4 things marketers should do about GDPR now

Posted by Stella Goulet on December 12, 2017

Marketers need to understand the implications of the EU’s General Data Protection Regulation (GDPR) and act now.

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What makes a great digitally-empowered marketing function?

Posted by Camille Baumann on August 24, 2017

There is a clear obsession by marketers to think and act “digital,” but what does it really mean? Camille Baumann describes the five "i's" of a great digital marketing function.

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Agile for marketing – a no brainer

Posted by Dave Carmichael on October 4, 2016

Our own ways of working can prevent us from performing as well as we would like to. We think there’s a better approach: agile for marketing.

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Exploring the promise of Agile marketing

Posted by Stella Goulet on May 26, 2016

Avanade will continue to utilize agile marketing to innovate faster and to meet the needs of our clients and our business says CMO Stella Goulet.

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Uneaten breadcrumbs: the data and marketing connection

Posted by Sherri Brouwer on August 31, 2015

From a marketing perspective, organizations need to use data and analytics to marry the online customer experience with physical touch points

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IT has to understand that digital marketing is getting emotional

Posted by Thomas Mehl on July 9, 2015

Knowing how emotional marketing is crucial in enhancing relationships makes digital marketing more successful.

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CXM: the marketing acronym you keep

Posted by Justin Calvo on October 25, 2012

Customer Experience Management, or CXM, is a zeitgeist because it does something fundamentally different - it centers around the customer.

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