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Marketing

30 articles

Latest

Content velocity: Take charge of your entire content lifecycle

Posted by Paul Thomas on March 20, 2023

Content velocity is a crucial component of business strategy. In today’s fast-paced digital environment, companies must be able to rapidly produce and provide customers with contextual useful information.

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Adobe Campaign v8 - a dinosaur or rockstar?

Posted by Brian Randrup on February 22, 2023

The release of Adobe Campaign v8 has brought big changes in the engine room. Plus, new features that brings Adobe Campaign forward and ready for the future.

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From digital chaos to digital clarity

Posted by Yasaman Tahmasebi AND Andrä Goldhahn-Avsarer on November 22, 2022

The key to take full advantage of your content is a well-thought-out content hub that makes it easy to display, share and integrate with other systems.

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Demystifying account-based marketing

Posted by Yasaman Tahmasebi on September 21, 2022

The why, what and how of account-based marketing and 4 ways marketing automation can support your ABM strategy

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3 things to consider when selecting a collaborative platform

Posted by Yasaman Tahmasebi on September 14, 2022

Dynamics 365 Marketing offers a rich event management feature that can help you with every step you need to arrange, execute, and follow up on public and private events.

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Always-ON Engagement: Connect and build long-lasting relationships

Posted by Yasaman Tahmasebi on July 22, 2022

As a marketer, to make an impact, you would carefully consider what you want to achieve, on which platform, and who your target audiences are.

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The benefits of an automated outbound marketing

Posted by Yasaman Tahmasebi on July 12, 2022

With the advances in marketing technology, outbound marketing now has the potential to be a personable and relatable approach particularly with complex or customised products, services, and solutions.

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How a hot stage light and gardening gloves made me rethink Martech

Posted by David Dorrian on November 5, 2021

Avanade offers the integrated, end-to-end services that help marketing decision makers navigate the tough choices and deliver growth for their organization.

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Rethink your marketing strategy with composable digital platforms

Posted by Avanade News on September 9, 2021

With composable technology stacks, organizations get a building block set of sorts to create this experience-first strategy.

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Why B2B marketers need a customer data platform

Posted by Avanade News on April 14, 2021

For businesses that have already implemented a customer data platform solution, the benefits are plain to see.

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