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Marketing

30 articles

Latest

Demystifying account-based marketing

Posted by Yasaman Tahmasebi on September 21, 2022

The why, what and how of account-based marketing and 4 ways marketing automation can support your ABM strategy

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3 things to consider when selecting a collaborative platform

Posted by Yasaman Tahmasebi on September 14, 2022

Dynamics 365 Marketing offers a collaboration feature that helps with every step you need to arrange, execute, and follow up on public and private events.

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Always-ON Engagement: Connect and build long-lasting relationships

Posted by Yasaman Tahmasebi on July 22, 2022

As a marketer, to make an impact, you would carefully consider what you want to achieve, on which platform, and who your target audiences are.

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The benefits of an automated outbound marketing

Posted by Yasaman Tahmasebi on July 12, 2022

Automated outbound marketing can become a personable and relatable approach with complex or customised products, services, and solutions.

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How a hot stage light and gardening gloves made me rethink Martech

Posted by David Dorrian on November 5, 2021

Learn how Avanade can help your MarTech stack and marketing operations teams navigate the tough choices and deliver growth for your organization.

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Rethink your marketing strategy with composable digital platforms

Posted by Dave Moore on September 9, 2021

Why organizations focused on flexibility, scalability, speed and innovation turn to composable digital platforms for their digital marketing efforts.

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Why B2B marketers need a customer data platform

Posted by Timur Asar on April 14, 2021

Read why marketing, sales and IT need a B2B Customer Data Platform to create powerful, personalized customer experiences across digital channels.

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Visual strategy in marketing: Finding inspiration during uncertainty

Posted by Kevin Bassett on February 8, 2021

Read about creative inspiration and how Avanade’s global go-to-market campaign Rethink was brought to life in in an elevated and optimistic way.

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Account-based marketing is here to stay

Posted by Mishel Justesen on December 4, 2020

Mishel Justesen breaks down the benefits of ABM and how marketing and sales teams need to come together to drive maximum ROI from this strategic customer-targeting program.

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