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Marketing

26 articles

Latest

How a hot stage light and gardening gloves made me rethink Martech

Posted by David Dorrian on November 5, 2021

Learn how Avanade can help your MarTech stack and marketing operations teams navigate the tough choices and deliver growth for your organization.

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Rethink your marketing strategy with composable digital platforms

Posted by Dave Moore on September 9, 2021

Why organizations focused on flexibility, scalability, speed and innovation turn to composable digital platforms for their digital marketing efforts.

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Why B2B marketers need a customer data platform

Posted by Timur Asar on April 14, 2021

Read why marketing, sales and IT need a B2B Customer Data Platform to create powerful, personalized customer experiences across digital channels.

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Visual strategy in marketing: Finding inspiration during uncertainty

Posted by Kevin Bassett on February 8, 2021

Read about creative inspiration and how Avanade’s global go-to-market campaign Rethink was brought to life in in an elevated and optimistic way.

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Account-based marketing is here to stay

Posted by Mishel Justesen on December 4, 2020

Mishel Justesen breaks down the benefits of ABM and how marketing and sales teams need to come together to drive maximum ROI from this strategic customer-targeting program.

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Rethink marketing: 5 lessons I’ve learned during the COVID-19 crisis

Posted by Stella Goulet on August 20, 2020

We encourage our clients to rethink their business and focus on key priorities to help balance operational efficiency with employee and client needs.

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Transform marketing and sales into unified revenue generation

Posted by Timur Asar on August 17, 2020

Timur Asar explains how, with a fuller vision of the revenue ecosystem and the right external partner, new digital marketing and sale solutions can be the unifying enabler of your business, not an obstacle.

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Q&A: Democratizing data-driven marketing

Posted by Mishel Justesen on July 13, 2020

With the right tools and strategy, providing data accessibility to a broader set of co-workers who depend on fact-based insights to deliver results is an attainable goal.

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3 principles for increasing personalization in a social distancing era

Posted by Jacob Knettel on May 27, 2020

Jacob Knettel shares three core principles to use personalization most effectively as social distancing practices persist.

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