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Marketing

9 articles

Latest

CX and marketing tech

Posted by Amir Dehnad on November 2, 2018

Amir Dehnad emphasizes the importance of realizing the full benefits of your company’s investment in martech.

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Start small, think big: Getting started with personalization

Posted by Xavier Stallings on October 25, 2018

It’s plain truth that everyone wants to do personalization, because they can see it’s what customers expect. Xavier Stallings shares tips on how to get started.

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Simplify martech stacks for greater customer experiences

Posted by Stella Goulet on October 3, 2018

Avanade CMO Stella Goulet shares insight on why martech stacks are critical to business success.

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Big impact: Avanade at Sitecore Symposium 2018

Posted by Anthony Wickham on September 27, 2018

Ant Wickham shares a sneak peek at what Avanade is up to at Sitecore Symposium October 8-11 in Orlando.

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5 ways to get a handle on content run amok

Posted by Stella Goulet and Priscilla Donegan on August 24, 2018

Avanade CMO Stella Goulet and Priscilla Donegan share five lessons learned from our content management journey.

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4 things marketers should do about GDPR now

Posted by Stella Goulet on December 12, 2017

Marketers need to understand the implications of the EU’s General Data Protection Regulation (GDPR) and act now.

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Agile for marketing – a no brainer

Posted by Dave Carmichael on October 4, 2016

Our own ways of working can prevent us from performing as well as we would like to. We think there’s a better approach: agile for marketing.

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Exploring the promise of Agile marketing

Posted by Stella Goulet on May 26, 2016

Avanade will continue to utilize agile marketing to innovate faster and to meet the needs of our clients and our business says CMO Stella Goulet.

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