Whether you are a marketer, event planner, or business professional, if you have ever been involved in any event, you know organizing and running events can be complex without the right tool. The truth is if you are in the driver seat, you are not just an event planner, you need to wear multiple hats to manage concept, budget, operation & coordination, speakers, and attendees, and much more.

In the past two decades, I have been involved in organising many events and I have experienced firsthand that a simple event as small as a meeting involves many steps, stakeholders and many moving parts that needed to get aligned.

What are those moving parts?
You defined your goals, decided and agreed on your budget. And then the exciting part begins! On the surface, it seems quite easy, plan, launch and close or the typical pre-during-post event to-dos. In reality, you will need to deal with vendors, speakers, caterers and venues and long list of tasks and your notebook gets filled with tasks, deadlines and reminders.

So, how do you handle all this?
There are many methods and platforms out there that can support you with managing your events. However, the common challenge is how to coordinate all these efforts simultaneously and how to collaborate with others working on the different tasks with you.

3 things to consider when selecting a collaborative space to run your events
1.All-in-one suite: choose a platform that gives the capability to record, manage and track your event. This one is an important one as it enables you to keep your plan together and get an unobstructed view of everything that is taking place or need to be taken care of yourself or your event team, i.e., your agenda, venue, hotel or location reservations, your content or mode of delivery.
2.Digital marketing capabilities: with the latest changes in the digital and media world, this one is a latest must have for any event suit which facilitates everything about your event registration, attendance tracking and communication and promotion.
3.Tracking & follow-up dashboards: Your event might be finished, but closing an event is also a process which involves many steps and dealing with records, information, leads and performance indicators. Choosing a tool that can support you with collecting and viewing leads or collecting feedback and evaluating performance is key to a proper closing.

Incorporating digital capabilities in event management with Dynamics 365 Marketing
Dynamics 365 Marketing offers a rich event management feature that can help you with every step you need to arrange, execute, and follow up on public and private events, from initial planning and budgeting through promotion and publication, attendee registration, webinar broadcasting, final analytics, lead generation, and evaluation of ROI – Making it all a seamless experience for both host and attendee.

To find out more about setting up a collaborative environment for your events with D365 marketing or incorporating digital marketing into events, contact me or leave a comment below.