Learn how fashion retailers are working hard to understand shoppers’ belief systems, motivations and behaviors so they can co-create the customer experience with them.
What is an intelligent retailer and how can you become one?
Gianluca Marcellino is joined by special guests from Incisiv to discuss how CX is intricately linked to, reliant on and powered by retailers’ frontline associates.
Giri Agarwal of Incisiv shares insight on the three things holding retailers back from investing in the employee experience.
As retailers prioritize improving their CX, they must do so on the back of an excellent employee experience, not at the cost of it.
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