Serving experiences targeted to specific moments within a journey relies on agile technology that can identify, measure, and activate on insights from multiple sources, then generate the right experience at the precise moment to resonate with the customer.
Brian Randrup shares how a customer data platform (CDP) helps organizations break down barriers and deliver better customer experiences.
Page-based metadata can help you set up personalization at scale, enabling you to adapt the user experience to the context of every visitor.
For effective customer journey optimization and orchestration, you need to connect two crucial parts of the CPG marketer’s world – the systems of insight and the systems of engagement.
Avanade offers the integrated, end-to-end services that help marketing decision makers navigate the tough choices and deliver growth for their organization.