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13 articles

Latest

Customer Experience

Mastering the last mile of omnichannel

Posted by Brian McGee on September 15, 2021

Why omnichannel customer experience management (CXM) breaks free from silos & allows organizations to coordinate marketing messaging across customer engagement.

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Customer Experience

Build a future-ready strategy for experience management

Posted by Dan Goldenbaum on August 30, 2021

Whether you’re just starting your digital transformation journey or you’re ready to advance to the next level, see how Avanade can help you to build rich and rewarding digital experiences.

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Customer Experience

Unleash the personalization potential of experience fragments

Posted by Bayani Portier on August 16, 2021

Learn how using AEM’s Experience Fragments can deliver exceptional customer experiences by managing, personalizing, and repurposing content.

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Manufacturing

Close the manufacturing skills gap with personalized experiences

Posted by Tara Beaton on July 29, 2021

With the manufacturing industry facing a labor and a skill gap shortage, this article delves into how to attract and retain top manufacturing talent.

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Customer Experience

The four pillars of a modern digital experience architecture

Posted by Ankita Shetty on July 22, 2021

Learn why the 4 pillars of a modern digital experience architecture are crucial for a competitive digital experience for your business and your customers.

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Customer Experience

Why your customer experience strategy needs a DAM

Posted by Timur Asar on June 16, 2021

How you can turn your digital asset management platform into a personalization powerhouse as part of your customer experience strategy.

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Customer Experience

Building a digital experience foundation to last, fast

Posted by Timur Asar on May 28, 2021

Learn why and how personalized digital experiences are needed for your business and in winning market shares.

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Customer Experience

B2C expectations have crossed over to the B2B world

Posted by Tara Beaton on May 10, 2021

Find out why B2B organizations are increasingly embracing B2C approach to their marketing and sales efforts in response to our modern, changing attitudes.

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Marketing

Why B2B marketers need a customer data platform

Posted by Timur Asar on April 14, 2021

Read why marketing, sales and IT need a B2B Customer Data Platform to create powerful, personalized customer experiences across digital channels.

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Customer Experience

A faster way to more effective content management

Posted by Timur Asar on March 9, 2021

Today’s customers expect brands to provide them with a powerful, personalized experience at all times – and across all channels.

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