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Adobe

17 articles

Latest

Digital Business

Rethink how to grow CPG customer lifetime value with full-funnel personalization

Posted by David Dorrian AND Pierre Rieunier on November 19, 2021

How to connect the systems of insight and the systems of engagement for an effective customer journey optimization and orchestration.

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Marketing

How a hot stage light and gardening gloves made me rethink Martech

Posted by David Dorrian on November 5, 2021

Learn how Avanade can help your MarTech stack and marketing operations teams navigate the tough choices and deliver growth for your organization.

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Customer Experience

Scale your content without escalating your costs

Posted by Abir Shome on October 12, 2021

How to scale your customer personalization content without escalating the costs of your marketing efforts with the help of AEM and Adobe Target.

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Customer Experience

Build a path to personalization by empowering your people

Posted by Paul Murphy on September 28, 2021

Organizations who create personalized customer experiences through personalization see an increase in their ROI, customer loyalty, revenue and efficiency.

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Customer Experience

Mastering the last mile of omnichannel

Posted by Brian McGee on September 15, 2021

Why omnichannel customer experience management (CXM) breaks free from silos & allows organizations to coordinate marketing messaging across customer engagement.

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Customer Experience

Build a future-ready strategy for experience management

Posted by Dan Goldenbaum on August 30, 2021

Whether you’re just starting your digital transformation journey or you’re ready to advance to the next level, see how Avanade can help you to build rich and rewarding digital experiences.

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Customer Experience

Unleash the personalization potential of experience fragments

Posted by Bayani Portier on August 16, 2021

Learn how using AEM’s Experience Fragments can deliver exceptional customer experiences by managing, personalizing, and repurposing content.

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Manufacturing

Close the manufacturing skills gap with personalized experiences

Posted by Tara Beaton on July 29, 2021

With the manufacturing industry facing a labor and a skill gap shortage, this article delves into how to attract and retain top manufacturing talent.

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Customer Experience

The four pillars of a modern digital experience architecture

Posted by Ankita Shetty on July 22, 2021

Learn why the 4 pillars of a modern digital experience architecture are crucial for a competitive digital experience for your business and your customers.

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Customer Experience

Why your customer experience strategy needs a DAM

Posted by Timur Asar on June 16, 2021

How you can turn your digital asset management platform into a personalization powerhouse as part of your customer experience strategy.

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