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20 articles

Latest

Customer Experience

Rethink how to break down data barriers and boost customer engagement

Posted by Brian Randrup on March 15, 2022

Brian Randrup shares how a customer data platform (CDP) helps organizations break down barriers and deliver better customer experiences.

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Customer Experience

Regional banks: Going digital or going down?

Posted by Simon Amarasingham AND Avanade News on December 16, 2021

Avanade can help arm you with the powerful personalization weapons needed to meet and exceed your targets along with your customers' expectations.

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Customer Experience

How page-based metadata can accelerate personalization at scale

Posted by Bayani Portier on December 8, 2021

Page-based metadata can help you set up personalization at scale, enabling you to adapt the user experience to the context of every visitor.

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Digital Business

Rethink how to grow CPG customer lifetime value with full-funnel personalization

Posted by David Dorrian AND Avanade News on November 19, 2021

For effective customer journey optimization and orchestration, you need to connect two crucial parts of the CPG marketer's world - the systems of insight and the systems of engagement.

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Marketing

How a hot stage light and gardening gloves made me rethink Martech

Posted by David Dorrian on November 5, 2021

Avanade offers the integrated, end-to-end services that help marketing decision makers navigate the tough choices and deliver growth for their organization.

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Customer Experience

Scale your content without escalating your costs

Posted by Abir Shome on October 12, 2021

While personalization has huge promise, marketers and content creators have to contend with the huge amount of work needed to meet the ever-increasing demand for content.

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Customer Experience

Build a path to personalization by empowering your people

Posted by Paul Murphy on September 28, 2021

Marketers are under an incredible amount of pressure from stakeholders, agencies and consumers who are all expecting them to do more with the customer data that they're collecting.

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Customer Experience

Mastering the last mile of omnichannel

Posted by Brian McGee on September 15, 2021

Today's consumers expect contextually relevant experiences across all the touchpoints they use to interact with your business.

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Customer Experience

Build a future-ready strategy for experience management

Posted by Avanade News on August 30, 2021

Whether you're just starting your digital transformation journey or you're ready to advance to the next level, see how Avanade can help you to build rich and rewarding digital experiences.

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Customer Experience

Unleash the personalization potential of experience fragments

Posted by Bayani Portier on August 16, 2021

Avanade's modular approach to content management with the AEM intelligent experience fragments feature can help content developers repurpose and personalize content to deliver exceptional customer experiences.

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