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Adobe

20 articles

Latest

Customer Experience

Rethink how to break down data barriers and boost customer engagement

Posted by Brian Randrup on March 15, 2022

An advantage to using a CDP to store customer data in a central location an organization can achieve better results and better customer experiences.

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Customer Experience

Regional banks: Going digital or going down?

Posted by Simon Amarasingham AND Tara Beaton on December 16, 2021

How Avanade arms your bank with personalization weapons needed to meet and exceed targets along with your customers’ expectations on your journey to digital.

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Customer Experience

How page-based metadata can accelerate personalization at scale

Posted by Bayani Portier on December 8, 2021

Learn how page-based metadata helps accelerate personalization at scale, enabling you to adapt the user experience to the context of every visitor.

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Digital Business

Rethink how to grow CPG customer lifetime value with full-funnel personalization

Posted by David Dorrian AND Pierre Rieunier on November 19, 2021

How to connect the systems of insight and the systems of engagement for an effective customer journey optimization and orchestration.

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Marketing

How a hot stage light and gardening gloves made me rethink Martech

Posted by David Dorrian on November 5, 2021

Learn how Avanade can help your MarTech stack and marketing operations teams navigate the tough choices and deliver growth for your organization.

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Customer Experience

Scale your content without escalating your costs

Posted by Abir Shome on October 12, 2021

How to scale your customer personalization content without escalating the costs of your marketing efforts with the help of AEM and Adobe Target.

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Customer Experience

Build a path to personalization by empowering your people

Posted by Paul Murphy on September 28, 2021

Organizations who create personalized customer experiences through personalization see an increase in their ROI, customer loyalty, revenue and efficiency.

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Customer Experience

Mastering the last mile of omnichannel

Posted by Brian McGee on September 15, 2021

Why omnichannel customer experience management (CXM) breaks free from silos & allows organizations to coordinate marketing messaging across customer engagement.

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Customer Experience

Build a future-ready strategy for experience management

Posted by Dan Goldenbaum on August 30, 2021

Whether you’re just starting your digital transformation journey or you’re ready to advance to the next level, see how Avanade can help you to build rich and rewarding digital experiences.

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Customer Experience

Unleash the personalization potential of experience fragments

Posted by Bayani Portier on August 16, 2021

Learn how using AEM’s Experience Fragments can deliver exceptional customer experiences by managing, personalizing, and repurposing content.

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