As competition for skilled candidates increases, in the manufacturing industry, and a growing number of existing employees reach retirement age, the need to attract and retain top talent has become a real concern for most manufacturers.
The demographics of business decision makers have changed. It could be time to take a more B2C approach to B2B marketing and sales.
For businesses that have already implemented a customer data platform solution, the benefits are plain to see.
Julia Martin is looking at the triangular theory of love through a CX lens.
Julia Martin discusses three ways to deliver exceptional customer experience and grow long term affinity for your products and services.
Ken Ramoutar discusses how thought leadership plays a critical role in client experience, especially in the B2B world.