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B2B

6 articles

Latest

Manufacturing

Close the manufacturing skills gap with personalized experiences

Posted by Avanade News on July 29, 2021

As competition for skilled candidates increases, in the manufacturing industry, and a growing number of existing employees reach retirement age, the need to attract and retain top talent has become a real concern for most manufacturers.

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Customer Experience

B2C expectations have crossed over to the B2B world

Posted by Avanade News on May 10, 2021

The demographics of business decision makers have changed. It could be time to take a more B2C approach to B2B marketing and sales.

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Marketing

Why B2B marketers need a customer data platform

Posted by Avanade News on April 14, 2021

For businesses that have already implemented a customer data platform solution, the benefits are plain to see.

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Customer Experience

Customer experience and the core elements of love

Posted by Julia Martin on February 25, 2020

Julia Martin is looking at the triangular theory of love through a CX lens.

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Customer Experience

The “X” in CX stands for eXceptional

Posted by Julia Martin on January 15, 2020

Julia Martin discusses three ways to deliver exceptional customer experience and grow long term affinity for your products and services.

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Customer Experience

The importance of thought leadership in creating exceptional CX

Posted by Avanade News on November 5, 2019

Ken Ramoutar discusses how thought leadership plays a critical role in client experience, especially in the B2B world.

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