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B2B

6 articles

Latest

Manufacturing

Close the manufacturing skills gap with personalized experiences

Posted by Tara Beaton on July 29, 2021

With the manufacturing industry facing a labor and a skill gap shortage, this article delves into how to attract and retain top manufacturing talent.

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Customer Experience

B2C expectations have crossed over to the B2B world

Posted by Tara Beaton on May 10, 2021

Find out why B2B organizations are increasingly embracing B2C approach to their marketing and sales efforts in response to our modern, changing attitudes.

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Marketing

Why B2B marketers need a customer data platform

Posted by Timur Asar on April 14, 2021

Read why marketing, sales and IT need a B2B Customer Data Platform to create powerful, personalized customer experiences across digital channels.

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Customer Experience

Customer experience and the core elements of love

Posted by Julia Martin on February 25, 2020

Julia Martin is looking at the triangular theory of love through a CX lens.

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Customer Experience

The “X” in CX stands for eXceptional

Posted by Julia Martin on January 15, 2020

Julia Martin discusses three ways to deliver exceptional customer experience and grow long term affinity for your products and services.

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Customer Experience

The importance of thought leadership in creating exceptional CX

Posted by Avanade News on November 5, 2019

How thought leadership plays a critical role in client experience, especially in the B2B world.

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