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Customer Care

10 articles

Latest

Marketing

Account-based marketing is here to stay

Posted by Mishel Justesen on December 4, 2020

Mishel Justesen breaks down the benefits of ABM and how marketing and sales teams need to come together to drive maximum ROI from this strategic customer-targeting program.

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Customer Experience

How to wow and retain today’s fickle buyers

Posted by Michael Jacobi on August 31, 2020

Michael Jacobi shares his thoughts on the importance to know what customers like and then to use this knowledge to offer personalized experiences that ultimately promote loyalty.

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Marketing

Transform marketing and sales into unified revenue generation

Posted by Timur Asar on August 17, 2020

Timur Asar explains how, with a fuller vision of the revenue ecosystem and the right external partner, new digital marketing and sale solutions can be the unifying enabler of your business, not an obstacle.

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Innovation

Innovate. The sometimes uncomfortable path forward

Posted by Curt Galusha on August 7, 2020

‘Risk of status quo’ is the new B-school phrase. Now more than ever, innovation is the foundational path for moving forward.

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Marketing

Q&A: Democratizing data-driven marketing

Posted by Mishel Justesen on July 13, 2020

With the right tools and strategy, providing data accessibility to a broader set of co-workers who depend on fact-based insights to deliver results is an attainable goal.

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Customer Experience

Breaking down customer value chains to stay competitive

Posted by Avanade News on June 15, 2020

Hugh DeWitte explains how by decoupling the customer value chain, new business models and startups, instead of taking on the big brands of the world head on, peel away a piece of the consumer purchasing process.

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Customer Experience

Outmaneuver uncertainty with responsive customer care

Posted by Jason Hunt on June 8, 2020

Jason Hunt shares Avanade’s strategy to rethink customer care for a proactive, empathetic and data-driven customer experience.

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Marketing

3 principles for increasing personalization in a social distancing era

Posted by Jacob Knettel on May 27, 2020

Jacob Knettel shares three core principles to use personalization most effectively as social distancing practices persist.

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Customer Experience

Creating customer journey maps for enhanced CX

Posted by Mishel Justesen on May 7, 2020

Mishel Justesen explains how to learn your customers’ needs with a customer journey map and shares the how-to guide to engage with them.

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Customer Experience

Five rapid-response CX strategies to adapt to the ‘new normal’

Posted by Amir Dehnad on April 22, 2020

Amir Dehnad identified five key strategies that can help businesses focusing on digital experiences in the most efficient way possible.

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