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Customer Data Platform

2 articles

Latest

Customer Experience

Rethink how to break down data barriers and boost customer engagement

Posted by Brian Randrup on March 15, 2022

An advantage to using a CDP to store customer data in a central location an organization can achieve better results and better customer experiences.

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Marketing

Why B2B marketers need a customer data platform

Posted by Timur Asar on April 14, 2021

Read why marketing, sales and IT need a B2B Customer Data Platform to create powerful, personalized customer experiences across digital channels.

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