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Customer Experience

91 articles

Latest

Marketing

4 components you need in order to master digital marketing operations

Posted by on January 21, 2020

Chris Horton shows the importance of digital marketing operations added to the usual focus on technology and strategy.

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Customer Experience

The “X” in CX stands for eXceptional

Posted by Julia Martin on January 15, 2020

Julia Martin discusses three ways to deliver exceptional customer experience and grow long term affinity for your products and services.

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Customer Experience

Exploring customer experience management at Adobe CXM Space 2020

Posted by Michael Jacobi on January 14, 2020

Mike Jacobi discusses the doomed martech predictions of the 2010s and the marketing technology predictions for the 2020s that will be presented at Adobe CXM Space.

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Workplace

WX: The way to keep scarce talent

Posted by Peter Barrett on January 13, 2020

Peter Barrett explains what it takes to banks and insurers to recruit and retain exceptional talent and create the right workplace experience.

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Banking

Improving WX for banks and insurers: You can’t go it alone

Posted by Paul Bowen on December 17, 2019

Insights from Avanade’s recent research on the positive impact workplace experience has on banks and insurers.

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Customer Experience

Becoming future ready with CX-led digital transformation

Posted by Amir Dehnad on December 9, 2019

Amir Dehnad explains why companies are focusing on improving the customer experience with personalized experiences and interactions.

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Marketing

How to make your marketing organization future ready now

Posted by Stella Goulet on December 5, 2019

Strategy for modernizing marketing by bolstering experiences, efficiencies and innovation across the organization.

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Customer Experience

Sustain great brand experiences with future-ready customer service

Posted by Barry Givens on November 27, 2019

Future-ready companies are employing enterprise technology that brings together contact center operations with marketing customer-centricity.

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Banking

How banks can find the right route to become future ready

Posted by Nicholas Merriman on November 7, 2019

Nic Merriman outlines the four main routes or “digital pathways” banks can take according to new research developed by MIT-CISR.

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Customer Experience

The importance of thought leadership in creating exceptional CX

Posted by Ken Ramoutar on November 5, 2019

How thought leadership plays a critical role in client experience, especially in the B2B world.

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