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Customer Experiences

29 articles

Latest

Avanade Spotlight

Big brands innovating to drive new customer experiences and value

Posted by Ashish Kumar on March 29, 2017

We highlight four Avanade clients who won 2016 Sitecore Experience Awards for excellence in customer experience and digital marketing.

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Digital Business

Great employee experiences = great customer experiences

Posted by Annette Giardina on January 31, 2017

Differentiation comes from a great customer experience, and it is achievable when it is backed by a great employee experience.

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Digital Business

Perfecting customer experiences with frictionless personalization

Posted by Amir Dehnad on January 26, 2017

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with cus...

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Retail

The value of customer experience in retail

Posted by Barry Givens on September 19, 2016

Avanade and Sitecore's recent research shows that retailers prioritizing customer experience investments saw an uptick in customer loyalty.

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Innovation

How to create a foundation for digital innovation: people & policy

Posted by Julian Tomison on August 25, 2016

One of the biggest barriers to digital innovation is peoples’ fear of failure, because it often underlies their resistance to change.

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Digital Business

3 best practices for creating flawless customer experiences

Posted by Florin Rotar on August 17, 2016

Avanade research with Sitecore shows that for every US$1 spent on customer experience, organizations are seeing a $3 return and a boost in revenue by 19%.

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Avanade Spotlight

Delivering award winning customer experiences for clients with Sitecore

Posted by Mick Slattery on July 19, 2016

There's been a shift in how companies interact with their customers. Companies who understand their customers and then meet and exceed those expectations win in the marketplace. How much? In a recent study, Avanade and Sitecore found that for every $1 invested in Customer Experience, organizations can expect $3 in return. Today, we are helping a n...

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Avanade Spotlight

Sitecore & Microsoft enable deeper customer experiences on Azure

Posted by Justin Calvo on July 13, 2016

Under the Microsoft and Sitecore partnership, customers are able to take advantage of Azure’s cloud platform.

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Digital Business

Listening, leading & experimenting = great customer experiences

Posted by Tony Obregon on June 30, 2016

Creating compelling customer experiences starts by listening to customer needs, and remembering that customers are humans, too.

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Digital Business

Exploring the promise of Agile marketing

Posted by Stella Goulet on May 26, 2016

Avanade will continue to utilize agile marketing to innovate faster and to meet the needs of our clients and our business says CMO Stella Goulet.

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