We highlight four Avanade clients who won 2016 Sitecore Experience Awards for excellence in customer experience and digital marketing.
Differentiation comes from a great customer experience, and it is achievable when it is backed by a great employee experience.
In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with cus...
One of the biggest barriers to digital innovation is peoples’ fear of failure, because it often underlies their resistance to change.
Avanade research with Sitecore shows that for every US$1 spent on customer experience, organizations are seeing a $3 return and a boost in revenue by 19%.
There's been a shift in how companies interact with their customers. Companies who understand their customers and then meet and exceed those expectations win in the marketplace. How much? In a recent study, Avanade and Sitecore found that for every $1 invested in Customer Experience, organizations can expect $3 in return. Today, we are helping a n...
Under the Microsoft and Sitecore partnership, customers are able to take advantage of Azure’s cloud platform.
Creating compelling customer experiences starts by listening to customer needs, and remembering that customers are humans, too.