Loading...

Loading...

Customer Journey

13 articles

Latest

Retail

The customer is the only channel: The next step in retail evolution

Posted by Rasmus Hyltegard , Greg Jones AND Brian McIntosh on December 15, 2021

Learn how successful retailers found ways to integrate their in-store and online operations to delight their customers with engaging experiences at scale.

READ MORE

Digital Business

Rethink how to grow CPG customer lifetime value with full-funnel personalization

Posted by David Dorrian AND Pierre Rieunier on November 19, 2021

How to connect the systems of insight and the systems of engagement for an effective customer journey optimization and orchestration.

READ MORE

Digital Business

Your 2021 guide to digital transformation: 5 essential building blocks

Posted by Jonathan Vardy AND Marit van Dijk on February 16, 2021

Marit van Dijk and Jonathan Vardy offer practical advice on how to put five essential digital transformation building blocks in place to move forward in 2021.

READ MORE

Marketing

Transform marketing and sales into unified revenue generation

Posted by Timur Asar on August 17, 2020

Timur Asar explains how, with a fuller vision of the revenue ecosystem and the right external partner, new digital marketing and sale solutions can be the unifying enabler of your business, not an obstacle.

READ MORE

Marketing

Q&A: Democratizing data-driven marketing

Posted by Mishel Justesen on July 13, 2020

With the right tools and strategy, providing data accessibility to a broader set of co-workers who depend on fact-based insights to deliver results is an attainable goal.

READ MORE

Customer Experience

Breaking down customer value chains to stay competitive

Posted by Avanade News on June 15, 2020

Hugh DeWitte explains how by decoupling the customer value chain, new business models and startups, instead of taking on the big brands of the world head on, peel away a piece of the consumer purchasing process.

READ MORE

Customer Experience

Creating customer journey maps for enhanced CX

Posted by Mishel Justesen on May 7, 2020

Mishel Justesen explains how to learn your customers’ needs with a customer journey map and shares the how-to guide to engage with them.

READ MORE

Retail

AR, VR and MR: Altering and augmenting reality for retail

Posted by Jeff Vilimek on January 2, 2020

Jeff Vilimek describes augmented reality, virtual reality and mixed reality, gives example of how it is used in retail and provides recommendations.

READ MORE

Customer Experience

CX metrics – which ones tell a more meaningful story?

Posted by Avanade News on June 14, 2019

Ken Ramoutar shares metrics strategies that can help equate CX with customer value gained or lost.

READ MORE

Customer Experience

B2B brands need different strategies for CX success

Posted by Avanade News on May 16, 2019

Driving a CX program of change is a long-term journey. Ken Ramoutar shares some strategies for B2B CX practitioners to help get the right foundations in place for long-term success.

READ MORE

Avanade Insights Newsletter

Stay up to date with our latest news.

Contact Avanade

Next steps

Talk to us about how we can bring the power of digital innovation to your business.

Share this page