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Customer Journey

9 articles

Latest

Customer Experience

CX metrics – which ones tell a more meaningful story?

Posted by Ken Ramoutar on June 14, 2019

Ken Ramoutar shares metrics strategies that can help equate CX with customer value gained or lost.

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Customer Experience

B2B brands need different strategies for CX success

Posted by Ken Ramoutar on May 16, 2019

Driving a CX program of change is a long-term journey. Ken Ramoutar shares some strategies for B2B CX practitioners to help get the right foundations in place for long-term success.

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Digital Business

Are you ready for a third of your revenue to disappear?

Posted by Eugene Belilovsky on May 14, 2019

Eugene Belilovsky discusses the pace of digital disruption and the impact it can have on a company’s revenue.

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Marketing

Start small, think big: Getting started with personalization

Posted by Xavier Stallings on October 25, 2018

It’s plain truth that everyone wants to do personalization, because they can see it’s what customers expect. Xavier Stallings shares tips on how to get started.

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Business Apps

The infrastructure of intelligent experiences

Posted by Chuck Ingram on June 27, 2018

Find out how the infrastructure of intelligent experiences provides consumer-facing businesses a scalable way to deliver individualized customer experiences.

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Banking

Online conversion performance: traditional banks vs. fintech startups

Posted by Avanade News on September 27, 2016

Avanade's Ananda Bose discusses a traditional banking vs. fintech startup scenario as it relates to online conversion performance.

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Digital Business

3 pitfalls to avoid for a successful e-commerce project

Posted by Jakob Leander on August 2, 2016

To be successful, e-commerce projects require close cooperation between marketing and IT.

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Digital Business

#DigitalBizChat: digital sales transformation tweetchat recap

Posted by Tony Obregon on July 22, 2016

Read about our #DigitalBizChat on ways to improve, empower and enable sales teams through the power of digital transformation.

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Digital Business

Why a true omni-channel experience can be so elusive

Posted by Michael Isaac on March 3, 2016

Delivering a true omni-channel experience to customers is no easy feat, and many of the biggest brands in the world have reached a false state of comfort.

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