Customer Journey

9 articles



Start small, think big: Getting started with personalization

Posted by Xavier Stallings on October 25, 2018

It’s plain truth that everyone wants to do personalization, because they can see it’s what customers expect. Xavier Stallings shares tips on how to get started.

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Business Apps

The infrastructure of intelligent experiences

Posted by Chuck Ingram on June 27, 2018

Find out how the infrastructure of intelligent experiences provides consumer-facing businesses in any industry a scalable way to deliver individualized customer experiences.

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Digital Business

Building customer relationships: from touchpoints to transactions

Posted by Ken Ramoutar , Michael Isaac , Barry Givens and Sherri Brouwer on October 27, 2016

Avanade digital customer experts weigh in on the best ways to convert touchpoints into transactions to build real customer relationships.

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Online conversion performance: traditional banks vs. fintech startups

Posted by Ananda Bose on September 27, 2016

Avanade's Ananda Bose discusses a traditional banking vs. fintech startup scenario as it relates to online conversion performance.

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Digital Business

3 pitfalls to avoid for a successful e-commerce project

Posted by Jakob Leander on August 2, 2016

To be successful, e-commerce projects require close cooperation between marketing and IT.

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Digital Business

#DigitalBizChat: digital sales transformation tweetchat recap

Posted by Tony Obregon on July 22, 2016

Read about our #DigitalBizChat on ways to improve, empower and enable sales teams through the power of digital transformation.

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Digital Business

Bricks-to-clicks: 3 principles of experience commerce

Posted by Avanade News on April 19, 2016

Learn about three valuable experience commerce principles to consider to stay competitive in a fast-changing digital economy.

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Digital Business

Bridging customer experiences for improved loyalty and satisfaction

Posted by Avanade News on April 7, 2016

Learn how to bridge online-to-offline customer experiences for improved loyalty and satisfaction.

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Digital Business

Why a true omni-channel experience can be so elusive

Posted by Michael Isaac on March 3, 2016

Delivering a true omni-channel experience to customers is no easy feat, and many of the biggest brands in the world have reached a false state of comfort.

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