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Customer Journey

7 articles

Latest

Digital Business

Building customer relationships: from touchpoints to transactions

Posted by Ken Ramoutar , Michael Isaac , Barry Givens and Sherri Brouwer on October 27, 2016

Avanade digital customer experts weigh in on the best ways to convert touchpoints into transactions to build real customer relationships.

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Banking

Online conversion performance: traditional banks vs. fintech startups

Posted by Ananda Bose on September 27, 2016

Avanade's Ananda Bose discusses a traditional banking vs. fintech startup senerio as it relates to online conversion performance.

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Digital Business

3 pitfalls to avoid for a successful e-commerce project

Posted by Jakob Leander on August 2, 2016

To be successful, e-commerce projects require close cooperation between marketing and IT.

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Digital Business

#DigitalBizChat: digital sales transformation tweetchat recap

Posted by Tony Obregon on July 22, 2016

Read about our #DigitalBizChat on ways to improve, empower and enable sales teams through the power of digital transformation.

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Digital Business

Bricks-to-clicks: 3 principles of experience commerce

Posted by Peter-Paul Lemmens on April 19, 2016

Learn about three valuable experience commerce principles to consider to stay competitive in a fast-changing digital economy.

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Digital Business

Bridging customer experiences for improved loyalty and satisfaction

Posted by Avanade News on April 7, 2016

Learn how to bridge online-to-offline customer experiences for improved loyalty and satisfaction.

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Digital Business

Why a true omni-channel experience can be so elusive

Posted by Michael Isaac on March 3, 2016

Delivering a true omni-channel experience to customers is no easy feat, and many of the biggest brands in the world have reached a false state of comfort.

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