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Customer Loyalty

5 articles

Latest

Banking

The urgency of digital ethics for banks

Posted by Chris McClean AND Peter Barrett on March 4, 2021

Remember the Apple credit card launched by Goldman Sachs? The one with algorithms that offered lower credit limits for women than men, even among married couples with shared accounts? Apple co-founder Steve Wozniak complained that it happened to his wife, and the New York Department of Financial Services launched an investigation. And have you read...

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Banking

How banks can communicate better in a crisis

Posted by Paul Bowen on June 26, 2020

Paul Bowen gives his tips to help banks improve their communication with customers.

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Manufacturing

How to make the switch from manufacturer to service provider

Posted by Jeroen Huitink on May 22, 2020

Manufacturers are discovering that to stay relevant, they have to do more than just sell their products. They also have to connect to their customers and drive revenue around innovative service.

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Digital Business

Connect digital ethics to your corporate values

Posted by Chris McClean on January 21, 2020

Chris McClean discusses how and why companies should incorporate digital ethics in their corporate values.

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Digital Business

Helping Subway serve up the ultimate loyalty experience

Posted by Avanade News on November 22, 2019

Dan Larkin showcases the work done for Subway to transform its brand experience powered by personalized marketing.

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