Manufacturers are discovering that to stay relevant, they have to do more than just sell their products. They also have to connect to their customers and drive revenue around innovative service.

Chris McClean discusses how and why companies should incorporate digital ethics in their corporate values.

Dan Larkin showcases the work done for Subway to transform its brand experience powered by personalized marketing.

Avanade and Sitecore's recent research shows that retailers prioritizing customer experience investments saw an uptick in customer loyalty.

A global study by Avanade and Sitecore has determined that brands that invest in great customer experiences reap financial benefits.