Some people call them defining moments, others call them power moments. Sherri Brouwer explains the Power of Moments framework by New York Times bestselling authors, Chip and Dan Heath.

There is a clear obsession by marketers to think and act “digital,” but what does it really mean? Camille Baumann describes the five "i's" of a great digital marketing function.

Avanade employees have been awarded 2017 Sitecore MVP, recognizing their exceptional knowledge and expertise in digital marketing.

Consumer behaviour keeps changing and businesses must keep up. Avanade's Ismael Quteifan shares modern omni-channel strategy using Microsoft ecosystem.

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with cus...

Learn about the domino effect of quality customer experiences, sharing Avanade client stories which have enriched the lives of many.

Learn more about the many benefits of positive customer experiences.

Avanade digital customer experts weigh in on the best ways to convert touchpoints into transactions to build real customer relationships.

The shifting winds of wealth management have moved us to a reality that recognizes many levels of wealth and the need for sophisticated client management.

Avanade's Ananda Bose discusses a traditional banking vs. fintech startup senerio as it relates to online conversion performance.