Big IT modernization projects require a big investment. To justify that big investment requires a business case that demonstrates a worthwhile ROI.

Ashish Kumar highlights four Avanade clients who won 2016 Sitecore Experience Awards for excellence in customer experience and digital marketing.

Several Avanade employees have been awarded 2017 Sitecore MVP, a distinction that recognizes their exceptional knowledge and expertise in digital marketing.

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with cus...

Wherever our digital marketing journey takes us, one thing is clear: client experience will remain front and center, explains Avanade CMO Stella Goulet.

Avanade's Ananda Bose discusses a traditional banking vs. fintech startup senerio as it relates to online conversion performance.

A move to agile isn’t all milk and honey. It is fraught with challenges, uncertainties, and surprises says Avanade's Paul Bowen in his latest blog post.

Avanade research with Sitecore shows that for every US$1 spent on customer experience, organizations are seeing a $3 return and a boost in revenue by 19%.

Under the Microsoft and Sitecore partnership, customers will be able to take advantage of Azure’s cloud platform to achieve greater digital transformation.

Avanade's David Carmichael explains the three pillars of Avanade's New Economics of IT: liquid applications, intelligent platforms and connected ecosystems.