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Digital Marketing

43 articles

Latest

Marketing

From digital chaos to digital clarity

Posted by Yasaman Tahmasebi AND Andrä Goldhahn-Avsarer on November 22, 2022

The key to take full advantage of your content is a well-thought-out content hub that makes it easy to display, share and integrate with other systems.

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Marketing

Demystifying account-based marketing

Posted by Yasaman Tahmasebi on September 21, 2022

The why, what and how of account-based marketing and 4 ways marketing automation can support your ABM strategy

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Marketing

3 things to consider when selecting a collaborative platform

Posted by Yasaman Tahmasebi on September 14, 2022

Dynamics 365 Marketing offers a rich event management feature that can help you with every step you need to arrange, execute, and follow up on public and private events.

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Marketing

Always-ON Engagement: Connect and build long-lasting relationships

Posted by Yasaman Tahmasebi on July 22, 2022

As a marketer, to make an impact, you would carefully consider what you want to achieve, on which platform, and who your target audiences are.

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Marketing

The benefits of an automated outbound marketing

Posted by Yasaman Tahmasebi on July 12, 2022

With the advances in marketing technology, outbound marketing now has the potential to be a personable and relatable approach particularly with complex or customised products, services, and solutions.

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Customer Experience

Break through the noise and deliver content that your customers demand

Posted by Anna Mikkelsen on February 7, 2022

Discover how to overcome the complexity of content production and management with Sitecore Content Hub.

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Customer Experience

When it comes to CX, rethink what matters: Output vs. outcome

Posted by William Binnie on January 11, 2022

William Binnie explores how organizations can rethink their customer experience measurement in terms of outcomes instead of internal metrics.

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Customer Experience

How page-based metadata can accelerate personalization at scale

Posted by Bayani Portier on December 8, 2021

Page-based metadata can help you set up personalization at scale, enabling you to adapt the user experience to the context of every visitor.

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Customer Experience

A salute to our 2021 Sitecore Experience winners

Posted by Anthony Wickham on November 12, 2021

Congratulations to our clients who received the Sitecore Experience Award 2021 for their best-in-class digital innovations.

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Customer Experience

Scale your content without escalating your costs

Posted by Abir Shome on October 12, 2021

While personalization has huge promise, marketers and content creators have to contend with the huge amount of work needed to meet the ever-increasing demand for content.

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