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Digital Marketing

42 articles

Latest

Marketing

Demystifying account-based marketing

Posted by Yasaman Tahmasebi on September 21, 2022

The why, what and how of account-based marketing and 4 ways marketing automation can support your ABM strategy

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Marketing

3 things to consider when selecting a collaborative platform

Posted by Yasaman Tahmasebi on September 14, 2022

Dynamics 365 Marketing offers a collaboration feature that helps with every step you need to arrange, execute, and follow up on public and private events.

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Marketing

Always-ON Engagement: Connect and build long-lasting relationships

Posted by Yasaman Tahmasebi on July 22, 2022

As a marketer, to make an impact, you would carefully consider what you want to achieve, on which platform, and who your target audiences are.

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Marketing

The benefits of an automated outbound marketing

Posted by Yasaman Tahmasebi on July 12, 2022

Automated outbound marketing can become a personable and relatable approach with complex or customised products, services, and solutions.

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Customer Experience

Break through the noise and deliver content that your customers demand

Posted by Anna Mikkelsen on February 7, 2022

Avanade’s Content Hub platform gives marketers greater personalization capabilities and delivers valuable and consistent content across multiple channels.

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Customer Experience

When it comes to CX, rethink what matters: Output vs. outcome

Posted by William Binnie on January 11, 2022

How organizations can rethink their customer experience measurement in terms of outcomes instead of internal metrics.

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Customer Experience

How page-based metadata can accelerate personalization at scale

Posted by Bayani Portier on December 8, 2021

Learn how page-based metadata helps accelerate personalization at scale, enabling you to adapt the user experience to the context of every visitor.

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Customer Experience

A salute to our 2021 Sitecore Experience winners

Posted by Anthony Wickham on November 12, 2021

A salute to Avanade’s clients who received the Sitecore Experience Award 2021 for their best-in-class digital innovations.

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Customer Experience

Scale your content without escalating your costs

Posted by Abir Shome on October 12, 2021

How to scale your customer personalization content without escalating the costs of your marketing efforts with the help of AEM and Adobe Target.

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Customer Experience

Build a path to personalization by empowering your people

Posted by Paul Murphy on September 28, 2021

Organizations who create personalized customer experiences through personalization see an increase in their ROI, customer loyalty, revenue and efficiency.

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