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digital marketing

24 articles

Latest

Technology Infrastructure

How to make an IT modernization business case

Posted by Dave Carmichael on June 12, 2017

Big IT modernization projects require a big investment. To justify that big investment requires a business case that demonstrates a worthwhile ROI.

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Avanade Spotlight

Big brands innovating to drive new customer experiences and value

Posted by Ashish Kumar on March 29, 2017

Ashish Kumar highlights four Avanade clients who won 2016 Sitecore Experience Awards for excellence in customer experience and digital marketing.

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Avanade Spotlight

Celebrating Avanade employees awarded distinguished Sitecore MVP status

Posted by Avanade News on February 23, 2017

Several Avanade employees have been awarded 2017 Sitecore MVP, a distinction that recognizes their exceptional knowledge and expertise in digital marketing.

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Digital Business

Perfecting customer experiences with frictionless personalization

Posted by Amir Dehnad on January 26, 2017

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with cus...

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Avanade Spotlight

Our website reimagined: putting client experience front and center

Posted by Stella Goulet on October 11, 2016

Wherever our digital marketing journey takes us, one thing is clear: client experience will remain front and center, explains Avanade CMO Stella Goulet.

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Banking

Online conversion performance: traditional banks vs. fintech startups

Posted by Ananda Bose on September 27, 2016

Avanade's Ananda Bose discusses a traditional banking vs. fintech startup senerio as it relates to online conversion performance.

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Technology Infrastructure

Into the unknown: why Agile is needed for a modern digital business

Posted by Paul Bowen on September 20, 2016

A move to agile isn’t all milk and honey. It is fraught with challenges, uncertainties, and surprises says Avanade's Paul Bowen in his latest blog post.

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Digital Business

3 best practices for creating flawless customer experiences

Posted by Florin Rotar on August 17, 2016

Avanade research with Sitecore shows that for every US$1 spent on customer experience, organizations are seeing a $3 return and a boost in revenue by 19%.

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Avanade Spotlight

Sitecore & Microsoft enable deeper customer experiences on Azure

Posted by Justin Calvo on July 13, 2016

Under the Microsoft and Sitecore partnership, customers will be able to take advantage of Azure’s cloud platform to achieve greater digital transformation.

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Managed Services

Creating a New Economics of IT

Posted by Dave Carmichael on July 06, 2016

Avanade's David Carmichael explains the three pillars of Avanade's New Economics of IT: liquid applications, intelligent platforms and connected ecosystems.

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