Delivering great customer experience takes vision and a plan. Take Avanade's CX Trek to gauge where you stand.

Marketers need to understand the implications of the EU’s General Data Protection Regulation (GDPR) and act now.

Big IT modernization projects require a big investment, justified with a business case that demonstrates a worthwhile ROI.

We highlight four Avanade clients who won 2016 Sitecore Experience Awards for excellence in customer experience and digital marketing.

Avanade employees have been awarded 2017 Sitecore MVP, recognizing their exceptional knowledge and expertise in digital marketing.

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with cus...

Wherever our digital marketing journey takes us, one thing is clear: client experience will remain front and center.

Avanade's Ananda Bose discusses a traditional banking vs. fintech startup senerio as it relates to online conversion performance.

A move to agile is fraught with challenges, uncertainties, and surprises.

Avanade research with Sitecore shows that for every US$1 spent on customer experience, organizations are seeing a $3 return and a boost in revenue by 19%.