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Digital Marketing

26 articles

Latest

CX

What has the biggest impact: personalisation or individualised CX?

Posted by Amir Dehnad on March 18, 2019

Find out why marketing, CX and technology departments need to work together to offer a whole new level of personalisation.

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Health Care

Empowering the new heroes of patient engagement

Posted by Melanie Dowczek on September 12, 2018

Read about how Avanade developed a healthcare-specific marketing and patient engagement solution.

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CX

Is your martech engaging customers – or losing them?

Posted by Ken Ramoutar on July 18, 2018

How do you connect your martech to wow your customers? Find out from Ken Ramoutar.

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CX

Every $1 spent on customer experience delivers a $3 return

Posted by Stella Goulet on March 2, 2018

Delivering great customer experience takes vision and a plan. Take Avanade's CX Trek to gauge where you stand.

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Marketing

4 things marketers should do about GDPR now

Posted by Stella Goulet on December 12, 2017

Marketers need to understand the implications of the EU’s General Data Protection Regulation (GDPR) and act now.

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CX

The great copy conundrum: why copywriters are essential for UX design

Posted by Joel Beath on August 22, 2017

Learn why copywriters are such a crucial part of UX design and find out 3 ways copy can play more of a starring role during the design process.

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CX

Forget your platform; build a strategy first

Posted by Harriet Copeland on August 8, 2017

Learn about importance of looking at the roadmap of a client's business from the perspective of every department, and then determining what the need is.

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Technology Infrastructure

How to make an IT modernization business case

Posted by Dave Carmichael on June 12, 2017

Big IT modernization projects require a big investment, justified with a business case that demonstrates a worthwhile ROI.

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Avanade Spotlight

Big brands innovating to drive new customer experiences and value

Posted by Avanade News on March 29, 2017

We highlight four Avanade clients who won 2016 Sitecore Experience Awards for excellence in customer experience and digital marketing.

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Avanade Spotlight

Celebrating Avanade employees awarded distinguished Sitecore MVP status

Posted by Avanade News on February 23, 2017

Avanade employees have been awarded 2017 Sitecore MVP, recognizing their exceptional knowledge and expertise in digital marketing.

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