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Marketing

14 articles

Latest

Digital Business

What makes a great digitally-empowered marketing function?

Posted by Camille Baumann on August 24, 2017

There is a clear obsession by marketers to think and act “digital,” but what does it really mean? Camille Baumann describes the five "i's" of a great digital marketing function.

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Agile & DevOps

Refreshing a brand identity is hard. Agile made it easier

Posted by Stella Goulet on August 7, 2017

Taking an agile approach to Avanade’s recent brand refresh made all the difference—not only in the speed of its resolution, but also in the quality of the outcome says CMO Stella Goulet.

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Innovation

AI offers to augment, not automate, the marketing team

Posted by Stella Goulet on July 26, 2017

What can marketers do to ensure they are ready for a world where AI is everywhere? Avanade CMO Stella Goulet offers three strategic actions.

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Digital Business

Personalising your customer experience to remove friction

Posted by Amir Dehnad on December 13, 2016

Learn more about the many benefits of positive customer experiences.

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Avanade Spotlight

Our website reimagined: putting client experience front and center

Posted by Stella Goulet on October 11, 2016

Wherever our digital marketing journey takes us, one thing is clear: client experience will remain front and center.

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Digital Business

Agile for marketing – a no brainer

Posted by Dave Carmichael on October 4, 2016

Our own ways of working can prevent us from performing as well as we would like to. We think there’s a better approach: agile for marketing.

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Cloud Computing

Modernize IT operations to truly unlock the promise of cloud

Posted by David Gnall on September 7, 2016

Consider modernizing the operations of IT in order to truly unlock the promise of cloud in your enterprise.

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Digital Business

3 pitfalls to avoid for a successful e-commerce project

Posted by Jakob Leander on August 2, 2016

To be successful, e-commerce projects require close cooperation between marketing and IT.

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Banking

Liquid customer engagement in banking

Posted by Craig Gettelman on July 21, 2016

Banks should revise their customer engagement and customer relationship management capabilities for greater flexibility and agility.

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Avanade Spotlight

Focus on customer experience for a 3 to 1 return on your investment

Posted by Ken Ramoutar on June 7, 2016

A global study by Avanade and Sitecore has determined that brands that invest in great customer experiences reap financial benefits.

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