Loading...

Loading...

Marketing

19 articles

Latest

Customer Experience

Building a digital experience foundation to last, fast

Posted by Timur Asar on May 28, 2021

Learn why and how personalized digital experiences are needed for your business and in winning market shares.

READ MORE

Customer Experience

B2C expectations have crossed over to the B2B world

Posted by Tara Beaton on May 10, 2021

Find out why B2B organizations are increasingly embracing B2C approach to their marketing and sales efforts in response to our modern, changing attitudes.

READ MORE

Marketing

Visual strategy in marketing: Finding inspiration during uncertainty

Posted by Kevin Bassett on February 8, 2021

Read about creative inspiration and how Avanade’s global go-to-market campaign Rethink was brought to life in in an elevated and optimistic way.

READ MORE

Marketing

Account-based marketing is here to stay

Posted by Mishel Justesen on December 4, 2020

Mishel Justesen breaks down the benefits of ABM and how marketing and sales teams need to come together to drive maximum ROI from this strategic customer-targeting program.

READ MORE

Customer Experience

How to wow and retain today’s fickle buyers

Posted by Michael Jacobi on August 31, 2020

Michael Jacobi shares his thoughts on the importance to know what customers like and then to use this knowledge to offer personalized experiences that ultimately promote loyalty.

READ MORE

Marketing

Q&A: Democratizing data-driven marketing

Posted by Mishel Justesen on July 13, 2020

With the right tools and strategy, providing data accessibility to a broader set of co-workers who depend on fact-based insights to deliver results is an attainable goal.

READ MORE

Customer Experience

Breaking down customer value chains to stay competitive

Posted by Avanade News on June 15, 2020

Hugh DeWitte explains how by decoupling the customer value chain, new business models and startups, instead of taking on the big brands of the world head on, peel away a piece of the consumer purchasing process.

READ MORE

Marketing

3 principles for increasing personalization in a social distancing era

Posted by Jacob Knettel on May 27, 2020

Jacob Knettel shares three core principles to use personalization most effectively as social distancing practices persist.

READ MORE

Marketing

Beating digital transformation fatigue

Posted by Chris Horton on May 14, 2020

Chris Horton explains how businesses can accelerate their digital transformation again without becoming mired in technicalities thanks to the Sitecore platform.

READ MORE

Marketing

How to make your marketing organization future ready now

Posted by Stella Goulet on December 5, 2019

Strategy for modernizing marketing by bolstering experiences, efficiencies and innovation across the organization.

READ MORE

Avanade Insights Newsletter

Stay up to date with our latest news.

Contact Avanade

Next steps

Talk to us about how we can bring the power of digital innovation to your business.

Share this page