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Marketing

23 articles

Latest

Marketing

Demystifying account-based marketing

Posted by Yasaman Tahmasebi on September 21, 2022

The why, what and how of account-based marketing and 4 ways marketing automation can support your ABM strategy

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Marketing

3 things to consider when selecting a collaborative platform

Posted by Yasaman Tahmasebi on September 14, 2022

Dynamics 365 Marketing offers a collaboration feature that helps with every step you need to arrange, execute, and follow up on public and private events.

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Marketing

Always-ON Engagement: Connect and build long-lasting relationships

Posted by Yasaman Tahmasebi on July 22, 2022

As a marketer, to make an impact, you would carefully consider what you want to achieve, on which platform, and who your target audiences are.

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Marketing

The benefits of an automated outbound marketing

Posted by Yasaman Tahmasebi on July 12, 2022

Automated outbound marketing can become a personable and relatable approach with complex or customised products, services, and solutions.

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Customer Experience

Building a digital experience foundation to last, fast

Posted by Timur Asar on May 28, 2021

Learn why and how personalized digital experiences are needed for your business and in winning market shares.

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Customer Experience

B2C expectations have crossed over to the B2B world

Posted by Tara Beaton on May 10, 2021

Find out why B2B organizations are increasingly embracing B2C approach to their marketing and sales efforts in response to our modern, changing attitudes.

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Marketing

Visual strategy in marketing: Finding inspiration during uncertainty

Posted by Kevin Bassett on February 8, 2021

Read about creative inspiration and how Avanade’s global go-to-market campaign Rethink was brought to life in in an elevated and optimistic way.

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Marketing

Account-based marketing is here to stay

Posted by Mishel Justesen on December 4, 2020

Mishel Justesen breaks down the benefits of ABM and how marketing and sales teams need to come together to drive maximum ROI from this strategic customer-targeting program.

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Customer Experience

How to wow and retain today’s fickle buyers

Posted by Avanade News on August 31, 2020

Michael Jacobi shares his thoughts on the importance to know what customers like and then to use this knowledge to offer personalized experiences that ultimately promote loyalty.

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Marketing

Q&A: Democratizing data-driven marketing

Posted by Mishel Justesen on July 13, 2020

With the right tools and strategy, providing data accessibility to a broader set of co-workers who depend on fact-based insights to deliver results is an attainable goal.

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