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Marketing

24 articles

Latest

Workplace

Do what matters – The power of collaborative sales and marketing

Posted by Lisa Pettigrew AND Ruth Rowan on November 7, 2022

A tight partnership between Sales and Marketing ensures that we are staying ahead of the market, are aligned with our clients, and sustaining our market leader status.

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Marketing

Demystifying account-based marketing

Posted by Yasaman Tahmasebi on September 21, 2022

The why, what and how of account-based marketing and 4 ways marketing automation can support your ABM strategy

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Marketing

3 things to consider when selecting a collaborative platform

Posted by Yasaman Tahmasebi on September 14, 2022

Dynamics 365 Marketing offers a rich event management feature that can help you with every step you need to arrange, execute, and follow up on public and private events.

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Marketing

Always-ON Engagement: Connect and build long-lasting relationships

Posted by Yasaman Tahmasebi on July 22, 2022

As a marketer, to make an impact, you would carefully consider what you want to achieve, on which platform, and who your target audiences are.

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Marketing

The benefits of an automated outbound marketing

Posted by Yasaman Tahmasebi on July 12, 2022

With the advances in marketing technology, outbound marketing now has the potential to be a personable and relatable approach particularly with complex or customised products, services, and solutions.

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Customer Experience

Building a digital experience foundation to last, fast

Posted by Avanade News on May 28, 2021

As businesses struggle to stand out, it is those moving fast and delivering personalized digital experiences that are winning market share.

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Customer Experience

B2C expectations have crossed over to the B2B world

Posted by Avanade News on May 10, 2021

The demographics of business decision makers have changed. It could be time to take a more B2C approach to B2B marketing and sales.

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Marketing

Visual strategy in marketing: Finding inspiration during uncertainty

Posted by Kevin Bassett on February 8, 2021

Kevin Bassett shares his thoughts on creative inspiration and how Avanade’s global go-to-market campaign Rethink was brought to life in in an elevated and optimistic way.

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Marketing

Account-based marketing is here to stay

Posted by Avanade News on December 4, 2020

Mishel Justesen breaks down the benefits of ABM and how marketing and sales teams need to come together to drive maximum ROI from this strategic customer-targeting program.

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Customer Experience

How to wow and retain today’s fickle buyers

Posted by Avanade News on August 31, 2020

Michael Jacobi shares his thoughts on the importance to know what customers like and then to use this knowledge to offer personalized experiences that ultimately promote loyalty.

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