There is a clear obsession by marketers to think and act “digital,” but what does it really mean? Camille Baumann describes the five "i's" of a great digital marketing function.
Taking an agile approach to Avanade’s recent brand refresh made all the difference—not only in the speed of its resolution, but also in the quality of the outcome says CMO Stella Goulet.
What can marketers do to ensure they are ready for a world where AI is everywhere? Avanade CMO Stella Goulet offers three strategic actions.
Learn more about the many benefits of positive customer experiences.
Wherever our digital marketing journey takes us, one thing is clear: client experience will remain front and center.
Consider modernizing the operations of IT in order to truly unlock the promise of cloud in your enterprise.
To be successful, e-commerce projects require close cooperation between marketing and IT.
A global study by Avanade and Sitecore has determined that brands that invest in great customer experiences reap financial benefits.