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Marketing

18 articles

Latest

Customer Experience

How to wow and retain today’s fickle buyers

Posted by Michael Jacobi on August 31, 2020

Michael Jacobi shares his thoughts on the importance to know what customers like and then to use this knowledge to offer personalized experiences that ultimately promote loyalty.

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Marketing

Q&A: Democratizing data-driven marketing

Posted by Mishel Justesen on July 13, 2020

With the right tools and strategy, providing data accessibility to a broader set of co-workers who depend on fact-based insights to deliver results is an attainable goal.

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Customer Experience

Breaking down customer value chains to stay competitive

Posted by Avanade News on June 15, 2020

Hugh DeWitte explains how by decoupling the customer value chain, new business models and startups, instead of taking on the big brands of the world head on, peel away a piece of the consumer purchasing process.

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Marketing

3 principles for increasing personalization in a social distancing era

Posted by Jacob Knettel on May 27, 2020

Jacob Knettel shares three core principles to use personalization most effectively as social distancing practices persist.

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Marketing

Beating digital transformation fatigue

Posted by Chris Horton on May 14, 2020

Chris Horton explains how businesses can accelerate their digital transformation again without becoming mired in technicalities thanks to the Sitecore platform.

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Marketing

How to make your marketing organization future ready now

Posted by Stella Goulet on December 5, 2019

Strategy for modernizing marketing by bolstering experiences, efficiencies and innovation across the organization.

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Customer Experience

Creating experiences without boundaries at Sitecore Symposium

Posted by Anthony Wickham on October 15, 2019

Anthony Wickham shares details on what to expect from Avanade at Sitecore Symposium 2019.

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Marketing

Authenticity: A secret communications weapon

Posted by Niamh Whelan-Reiter on July 30, 2019

Top three tips to keeping corporate communications authentic.

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Marketing

An agile marketing journey: From tribulations to triumph

Posted by Dave Carmichael on July 23, 2019

David Carmichael walks us through the journey of creating an Agile marketing team at Avanade.

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Customer Experience

Applied innovation meets customer experience

Posted by Avanade News on December 12, 2018

Hear how a global pharmaceutical company transformed the way they deliver life-saving information to a vast audience through applied innovation and digital transformation.

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