It’s easy to see why, in a highly competitive market, healthcare providers need to invest in the entire consumer journey. Improving levels of patient engagement has become a business imperative.

With the potential for 40 percent of all working hours to be impacted by generative AI, now is the time to start preparing for an AI copilot.

A tight partnership between Sales and Marketing ensures that we are staying ahead of the market, are aligned with our clients, and sustaining our market leader status.

The why, what and how of account-based marketing and 4 ways marketing automation can support your ABM strategy

Dynamics 365 Marketing offers a rich event management feature that can help you with every step you need to arrange, execute, and follow up on public and private events.

As a marketer, to make an impact, you would carefully consider what you want to achieve, on which platform, and who your target audiences are.

With the advances in marketing technology, outbound marketing now has the potential to be a personable and relatable approach particularly with complex or customised products, services, and solutions.

As businesses struggle to stand out, it is those moving fast and delivering personalized digital experiences that are winning market share.

The demographics of business decision makers have changed. It could be time to take a more B2C approach to B2B marketing and sales.

Kevin Bassett shares his thoughts on creative inspiration and how Avanade’s global go-to-market campaign Rethink was brought to life in in an elevated and optimistic way.