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Marketing

20 articles

Latest

Customer Experience

Creating experiences without boundaries at Sitecore Symposium

Posted by Anthony Wickham on October 15, 2019

Anthony Wickham shares details on what to expect from Avanade at Sitecore Symposium 2019.

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Marketing

Authenticity: A secret communications weapon

Posted by Niamh Whelan-Reiter on July 30, 2019

Top three tips to keeping corporate communications authentic.

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Marketing

An agile marketing journey: From tribulations to triumph

Posted by Dave Carmichael on July 23, 2019

David Carmichael walks us through the journey of creating an Agile marketing team at Avanade.

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Customer Experience

Applied innovation meets customer experience

Posted by Ellen Cowan on December 12, 2018

Hear how a global pharmaceutical company transformed the way they deliver life-saving information to a vast audience through applied innovation and digital transformation.

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Marketing

Simplify martech stacks for greater customer experiences

Posted by Stella Goulet on October 3, 2018

Avanade CMO Stella Goulet shares insight on why martech stacks are critical to business success.

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Marketing

Big impact: Avanade at Sitecore Symposium 2018

Posted by Anthony Wickham on September 27, 2018

Ant Wickham shares a sneak peek at what Avanade is up to at Sitecore Symposium October 8-11 in Orlando.

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Marketing

5 ways to get a handle on content run amok

Posted by Stella Goulet and Priscilla Donegan on August 24, 2018

Avanade CMO Stella Goulet and Priscilla Donegan share five lessons learned from our content management journey.

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Marketing

What makes a great digitally-empowered marketing function?

Posted by Camille Baumann on August 24, 2017

There is a clear obsession by marketers to think and act “digital,” but what does it really mean? Camille Baumann describes the five "i's" of a great digital marketing function.

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Agile & DevOps

Refreshing a brand identity is hard. Agile made it easier

Posted by Stella Goulet on August 7, 2017

Taking an agile approach with Avanade's brand refresh made all the difference.

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Artificial Intelligence

AI offers to augment, not automate, the marketing team

Posted by Stella Goulet on July 26, 2017

Learn about three strategic actions that marketers can take to ensure they are ready for a world where AI is everywhere.

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