Taking an agile approach to Avanade’s recent brand refresh made all the difference—not only in the speed of its resolution, but also in the quality of the outcome says CMO Stella Goulet.

What can marketers do to ensure they are ready for a world where AI is everywhere? Avanade CMO Stella Goulet offers three strategic actions.

Learn more about the many benefits of positive customer experiences.

Wherever our digital marketing journey takes us, one thing is clear: client experience will remain front and center.

Our own ways of working can prevent us from performing as well as we would like to. We think there’s a better approach: agile for marketing.

Consider modernizing the operations of IT in order to truly unlock the promise of cloud in your enterprise.

To be successful, e-commerce projects require close cooperation between marketing and IT.

Banks should revise their customer engagement and customer relationship management capabilities for greater flexibility and agility.

A global study by Avanade and Sitecore has determined that brands that invest in great customer experiences reap financial benefits.

Learn about three valuable experience commerce principles to consider to stay competitive in a fast-changing digital economy.