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Marketing

16 articles

Latest

Marketing

Simplify martech stacks for greater customer experiences

Posted by Stella Goulet on October 3, 2018

Avanade CMO Stella Goulet shares insight on why martech stacks are critical to business success.

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Marketing

Big impact: Avanade at Sitecore Symposium 2018

Posted by Anthony Wickham on September 27, 2018

Ant Wickham shares a sneak peek at what Avanade is up to at Sitecore Symposium October 8-11 in Orlando.

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Marketing

5 ways to get a handle on content run amok

Posted by Stella Goulet and Priscilla Donegan on August 24, 2018

Avanade CMO Stella Goulet and Priscilla Donegan share five lessons learned from our content management journey.

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Agile & DevOps

Refreshing a brand identity is hard. Agile made it easier

Posted by Stella Goulet on August 7, 2017

Taking an agile approach to Avanade’s recent brand refresh made all the difference—not only in the speed of its resolution, but also in the quality of the outcome says CMO Stella Goulet.

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Artificial Intelligence

AI offers to augment, not automate, the marketing team

Posted by Stella Goulet on July 26, 2017

What can marketers do to ensure they are ready for a world where AI is everywhere? Avanade CMO Stella Goulet offers three strategic actions.

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Digital Business

Personalising your customer experience to remove friction

Posted by Amir Dehnad on December 13, 2016

Learn more about the many benefits of positive customer experiences.

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Avanade Spotlight

Our website reimagined: putting client experience front and center

Posted by Stella Goulet on October 11, 2016

Wherever our digital marketing journey takes us, one thing is clear: client experience will remain front and center.

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Marketing

Agile for marketing – a no brainer

Posted by Dave Carmichael on October 4, 2016

Our own ways of working can prevent us from performing as well as we would like to. We think there’s a better approach: agile for marketing.

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Cloud Computing

Modernize IT operations to truly unlock the promise of cloud

Posted by Avanade News on September 7, 2016

Consider modernizing the operations of IT in order to truly unlock the promise of cloud in your enterprise.

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Digital Business

3 pitfalls to avoid for a successful e-commerce project

Posted by Jakob Leander on August 2, 2016

To be successful, e-commerce projects require close cooperation between marketing and IT.

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