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Marketing Strategy

3 articles

Latest

Digital Business

Perfecting customer experiences with frictionless personalization

Posted by Amir Dehnad on January 26, 2017

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with cus...

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Avanade Spotlight

Our website reimagined: putting client experience front and center

Posted by Stella Goulet on October 11, 2016

Wherever our digital marketing journey takes us, one thing is clear: client experience will remain front and center.

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Digital Business

Agile for marketing – a no brainer

Posted by Dave Carmichael on October 04, 2016

Our own ways of working can prevent us from performing as well as we would like to. We think there’s a better approach: agile for marketing.

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