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Personalization

18 articles

Latest

Customer Experience

Regional banks: Going digital or going down?

Posted by Simon Amarasingham AND Tara Beaton on December 16, 2021

How Avanade arms your bank with personalization weapons needed to meet and exceed targets along with your customers’ expectations on your journey to digital.

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Customer Experience

How page-based metadata can accelerate personalization at scale

Posted by Bayani Portier on December 8, 2021

Learn how page-based metadata helps accelerate personalization at scale, enabling you to adapt the user experience to the context of every visitor.

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Digital Business

Rethink how to grow CPG customer lifetime value with full-funnel personalization

Posted by David Dorrian AND Pierre Rieunier on November 19, 2021

How to connect the systems of insight and the systems of engagement for an effective customer journey optimization and orchestration.

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Customer Experience

Build a path to personalization by empowering your people

Posted by Paul Murphy on September 28, 2021

Organizations who create personalized customer experiences through personalization see an increase in their ROI, customer loyalty, revenue and efficiency.

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Customer Experience

Mastering the last mile of omnichannel

Posted by Brian McGee on September 15, 2021

Why omnichannel customer experience management (CXM) breaks free from silos & allows organizations to coordinate marketing messaging across customer engagement.

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Customer Experience

Build a future-ready strategy for experience management

Posted by Dan Goldenbaum on August 30, 2021

Whether you’re just starting your digital transformation journey or you’re ready to advance to the next level, see how Avanade can help you to build rich and rewarding digital experiences.

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Customer Experience

Unleash the personalization potential of experience fragments

Posted by Bayani Portier on August 16, 2021

Learn how using AEM’s Experience Fragments can deliver exceptional customer experiences by managing, personalizing, and repurposing content.

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Banking

Banks: How to get to growth

Posted by Peter Barrett on December 14, 2020

Peter Barrett outlines several ways that banks can make changes to grow during these turbulent times.

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Customer Experience

How to wow and retain today’s fickle buyers

Posted by Avanade News on August 31, 2020

Michael Jacobi shares his thoughts on the importance to know what customers like and then to use this knowledge to offer personalized experiences that ultimately promote loyalty.

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Marketing

3 principles for increasing personalization in a social distancing era

Posted by Jacob Knettel on May 27, 2020

Jacob Knettel shares three core principles to use personalization most effectively as social distancing practices persist.

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