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Personalization

13 articles

Latest

Customer Experience

How to wow and retain today’s fickle buyers

Posted by Michael Jacobi on August 31, 2020

Michael Jacobi shares his thoughts on the importance to know what customers like and then to use this knowledge to offer personalized experiences that ultimately promote loyalty.

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Marketing

3 principles for increasing personalization in a social distancing era

Posted by Jacob Knettel on May 27, 2020

Jacob Knettel shares three core principles to use personalization most effectively as social distancing practices persist.

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Customer Experience

Five rapid-response CX strategies to adapt to the ‘new normal’

Posted by Amir Dehnad on April 22, 2020

Amir Dehnad identified five key strategies that can help businesses focusing on digital experiences in the most efficient way possible.

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Marketing

The content delivery approach – providing value for your investment

Posted by Andrea Gillum and Saul Darby on February 14, 2020

How the content team at Avanade Digital Innovation Studio Melbourne have developed an actionable framework for the successful end-to-end management of scaled content execution.

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Marketing

Six challenges standing in the way of effective personalization

Posted by Ben Morgan on February 13, 2020

Ben Morgan describes six challenges that might be preventing your company from introducing powerful personalized experiences.

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Customer Experience

Becoming future ready with CX-led digital transformation

Posted by Amir Dehnad on December 9, 2019

Amir Dehnad explains why companies are focusing on improving the customer experience with personalized experiences and interactions.

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Digital Business

Helping Subway serve up the ultimate loyalty experience

Posted by Dan Larkin on November 22, 2019

Dan Larkin showcases the work done for Subway to transform its brand experience powered by personalized marketing.

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Digital Business

Everything revolves around customer experience at DMEXCO

Posted by Timur Asar on September 26, 2019

Timur Asar shares his four key takeaways from DMEXCO 2019.

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Customer Experience

What has the biggest impact: personalisation or individualised CX?

Posted by Amir Dehnad on March 18, 2019

Find out why marketing, CX and technology departments need to work together to offer a whole new level of personalisation.

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Marketing

Start small, think big: Getting started with personalization

Posted by Xavier Stallings on October 25, 2018

It’s plain truth that everyone wants to do personalization, because they can see it’s what customers expect. Xavier Stallings shares tips on how to get started.

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