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Personalization

21 articles

Latest

Customer Experience

The future of personalized customer experiences with GenAI and Sitecore

Posted by Bayani Portier on October 17, 2023

This blog post provides insights into the next generation of personalization with Generative AI to create frictionless experiences, tailored to the end user’s needs.

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Customer Experience

Boosting customer experience with composable DXP

Posted by Avanade News on March 21, 2023

Serving experiences targeted to specific moments within a journey relies on agile technology that can identify, measure, and activate on insights from multiple sources, then generate the right experience at the precise moment to resonate with the customer.

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Marketing

Adobe Campaign v8 - a dinosaur or rockstar?

Posted by Avanade News on February 22, 2023

The release of Adobe Campaign v8 has brought big changes in the engine room. Plus, new features that brings Adobe Campaign forward and ready for the future.

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Customer Experience

Regional banks: Going digital or going down?

Posted by Avanade News on December 16, 2021

Avanade can help arm you with the powerful personalization weapons needed to meet and exceed your targets along with your customers’ expectations.

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Customer Experience

How page-based metadata can accelerate personalization at scale

Posted by Bayani Portier on December 8, 2021

Page-based metadata can help you set up personalization at scale, enabling you to adapt the user experience to the context of every visitor.

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Digital Business

Rethink how to grow CPG customer lifetime value with full-funnel personalization

Posted by David Dorrian AND Avanade News on November 19, 2021

For effective customer journey optimization and orchestration, you need to connect two crucial parts of the CPG marketer’s world – the systems of insight and the systems of engagement.

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Customer Experience

Build a path to personalization by empowering your people

Posted by Avanade News on September 28, 2021

Marketers are under an incredible amount of pressure from stakeholders, agencies and consumers who are all expecting them to do more with the customer data that they’re collecting.

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Customer Experience

Mastering the last mile of omnichannel

Posted by Avanade News on September 15, 2021

Today’s consumers expect contextually relevant experiences across all the touchpoints they use to interact with your business.

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Customer Experience

Build a future-ready strategy for experience management

Posted by Avanade News on August 30, 2021

Whether you’re just starting your digital transformation journey or you’re ready to advance to the next level, see how Avanade can help you to build rich and rewarding digital experiences.

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Customer Experience

Unleash the personalization potential of experience fragments

Posted by Bayani Portier on August 16, 2021

Avanade’s modular approach to content management with the AEM intelligent experience fragments feature can help content developers repurpose and personalize content to deliver exceptional customer experiences.

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