This blog post provides insights into the next generation of personalization with Generative AI to create frictionless experiences, tailored to the end user’s needs.
Serving experiences targeted to specific moments within a journey relies on agile technology that can identify, measure, and activate on insights from multiple sources, then generate the right experience at the precise moment to resonate with the customer.
Page-based metadata can help you set up personalization at scale, enabling you to adapt the user experience to the context of every visitor.
For effective customer journey optimization and orchestration, you need to connect two crucial parts of the CPG marketer’s world – the systems of insight and the systems of engagement.
Marketers are under an incredible amount of pressure from stakeholders, agencies and consumers who are all expecting them to do more with the customer data that they’re collecting.
Whether you’re just starting your digital transformation journey or you’re ready to advance to the next level, see how Avanade can help you to build rich and rewarding digital experiences.
Avanade’s modular approach to content management with the AEM intelligent experience fragments feature can help content developers repurpose and personalize content to deliver exceptional customer experiences.