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Personalization

14 articles

Latest

Customer Experience

Mastering the last mile of omnichannel

Posted by Brian McGee on September 15, 2021

Why omnichannel customer experience management (CXM) breaks free from silos & allows organizations to coordinate marketing messaging across customer engagement.

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Customer Experience

Build a future-ready strategy for experience management

Posted by Dan Goldenbaum on August 30, 2021

Whether you’re just starting your digital transformation journey or you’re ready to advance to the next level, see how Avanade can help you to build rich and rewarding digital experiences.

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Customer Experience

Unleash the personalization potential of experience fragments

Posted by Bayani Portier on August 16, 2021

Learn how using AEM’s Experience Fragments can deliver exceptional customer experiences by managing, personalizing, and repurposing content.

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Banking

Banks: How to get to growth

Posted by Peter Barrett on December 14, 2020

Peter Barrett outlines several ways that banks can make changes to grow during these turbulent times.

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Customer Experience

How to wow and retain today’s fickle buyers

Posted by Avanade News on August 31, 2020

Michael Jacobi shares his thoughts on the importance to know what customers like and then to use this knowledge to offer personalized experiences that ultimately promote loyalty.

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Marketing

3 principles for increasing personalization in a social distancing era

Posted by Jacob Knettel on May 27, 2020

Jacob Knettel shares three core principles to use personalization most effectively as social distancing practices persist.

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Customer Experience

Five rapid-response CX strategies to adapt to the ‘new normal’

Posted by Amir Dehnad on April 22, 2020

Amir Dehnad identified five key strategies that can help businesses focusing on digital experiences in the most efficient way possible.

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Marketing

The content delivery approach – providing value for your investment

Posted by Andrea Gillum and Saul Darby on February 14, 2020

How the content team at Avanade Digital Innovation Studio Melbourne have developed an actionable framework for the successful end-to-end management of scaled content execution.

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Marketing

Six challenges standing in the way of effective personalization

Posted by Ben Morgan on February 13, 2020

Ben Morgan describes six challenges that might be preventing your company from introducing powerful personalized experiences.

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Customer Experience

Becoming future ready with CX-led digital transformation

Posted by Amir Dehnad on December 9, 2019

Amir Dehnad explains why companies are focusing on improving the customer experience with personalized experiences and interactions.

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