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Personalization

7 articles

Latest

Digital Business

Helping Subway serve up the ultimate loyalty experience

Posted by Dan Larkin on November 22, 2019

Dan Larkin showcases the work done for Subway to transform its brand experience powered by personalized marketing.

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Digital Business

Everything revolves around customer experience at DMEXCO

Posted by Timur Asar on September 26, 2019

Timur Asar shares his four key takeaways from DMEXCO 2019.

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Customer Experience

What has the biggest impact: personalisation or individualised CX?

Posted by Amir Dehnad on March 18, 2019

Find out why marketing, CX and technology departments need to work together to offer a whole new level of personalisation.

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Marketing

Start small, think big: Getting started with personalization

Posted by Xavier Stallings on October 25, 2018

It’s plain truth that everyone wants to do personalization, because they can see it’s what customers expect. Xavier Stallings shares tips on how to get started.

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Retail

Fashion and apparel’s quest to merge online and offline into omnichannel

Posted by Marcos Suarez on May 22, 2017

Growth in digital shopping coupled with smart in-store omnichannel technologies has redefined the way fashion and apparel retailers operate.

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Retail

Retailers look to employees to provide a great in-store experience

Posted by Barry Givens on April 27, 2017

Avanade global research study shows retailers are anticipating big changes to their store formats.

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Avanade Spotlight

Big brands innovating to drive new customer experiences and value

Posted by Avanade News on March 29, 2017

We highlight four Avanade clients who won 2016 Sitecore Experience Awards for excellence in customer experience and digital marketing.

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