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Personalization

25 articles

Latest

Retail

How technology is changing the backend of retail

Posted by Nick Lefkonidjates on June 6, 2017

To remain competitive, attitudes about back-end systems and investment needs to change.

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Retail

Fashion and apparel’s quest to merge online and offline into omnichannel

Posted by Marcos Suarez Fernandez on May 22, 2017

Growth in digital shopping coupled with smart in-store omnichannel technologies has redefined the way fashion and apparel retailers operate.

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Retail

Retailers look to employees to provide a great in-store experience

Posted by Barry Givens on April 27, 2017

Avanade global research study shows retailers are anticipating big changes to their store formats.

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Avanade Spotlight

Big brands innovating to drive new customer experiences and value

Posted by Ashish Kumar on March 29, 2017

We highlight four Avanade clients who won 2016 Sitecore Experience Awards for excellence in customer experience and digital marketing.

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Avanade Spotlight

Customer experience is the new battlefield for differentiation

Posted by Aaron Reich on February 21, 2017

Trend #1 in Avanade's Tech Vision 2017 says we believe that consumer experiences will be shaped through AI, creating meaningful and magical interactions.

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Avanade Spotlight

Technology Vision 2017: every business will be an AI-first business

Posted by Chris Miller on February 13, 2017

Avanade's CTIO Chris Miller shares the five pillars that make up #AvanadeVision17.

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Digital Business

Perfecting customer experiences with frictionless personalization

Posted by Amir Dehnad on January 26, 2017

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with cus...

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Artificial Intelligence

The rise of the machines

Posted by Sanjay Marwaha on January 4, 2017

Read about the new role for robots and artificial intelligence in banking and wealth management.

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Banking

Digital workplace as a tool in employee performance

Posted by Rodolfo Roim on November 7, 2016

Rodolfo Roim explains digital workplace transformation benefits and liquid workforce enablement through Avanade's banking industry solutions.

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Digital Business

Building customer relationships: from touchpoints to transactions

Posted by Ken Ramoutar , Michael Isaac , Barry Givens and Sherri Brouwer on October 27, 2016

Avanade digital customer experts weigh in on the best ways to convert touchpoints into transactions to build real customer relationships.

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