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Research

23 articles

Latest

CX

B2B brands need different strategies for CX success

Posted by Ken Ramoutar on May 16, 2019

Driving a CX program of change is a long-term journey. Ken Ramoutar shares some strategies for B2B CX practitioners to help get the right foundations in place for long-term success.

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Data and Analytics

6 areas to consider when designing a modern research platform

Posted by Cortez La Palme on April 4, 2019

Research-driven organizations must make research pipeline optimization, as well as the design of a supporting modern digital platform, a primary strategic objective.

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Innovation

Design thinking is more than facilitating workshops

Posted by Francesca Tassistro on August 14, 2018

Design thinking has become a buzzword in the last three or four years, but as it becomes mainstream, there is a huge risk in making the topic trivial.

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CX

Is your martech engaging customers – or losing them?

Posted by Ken Ramoutar on July 18, 2018

How do you connect your martech to wow your customers? Find out from Ken Ramoutar.

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Retail

How retailers empower their frontline for customer experience

Posted by Gianluca Marcellino on April 30, 2018

Gianluca Marcellino is joined by special guests from Incisiv to discuss how CX is intricately linked to, reliant on and powered by retailers’ frontline associates.

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Artificial Intelligence

AI drives critical need for a digital ethics framework

Posted by Julia Jessen on February 23, 2018

AI brings new urgency to digital ethics. Get acquainted with the four pillars of a digital ethics framework.

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Retail

Retailers need to better enable their frontline workforce

Posted by Avanade News on February 15, 2018

As retailers prioritize improving their CX, they must do so on the back of an excellent employee experience, not at the cost of it.

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Artificial Intelligence

Leaders must overcome a cultural resistance to artificial intelligence

Posted by Avanade News on September 20, 2017

The AI-first world promises to bring about powerful opportunities and capabilities to those who embrace it early.

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Artificial Intelligence

AI strategy: building your digital ethics framework

Posted by Avanade News on August 8, 2017

Technology innovations are becoming more affordable, more widely adopted and more ubiquitous every day. AI promises a completely new way for us to work, interact and serve our customers and employees.

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Cloud Computing

Azure Stack is a game changer in hybrid cloud

Posted by Jason Hardy on June 15, 2017

Read how the benefits of Azure Stack are game changers for hybrid cloud.

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