Laura is the COO for Avanade in the UK & Ireland and a member of the UK Leadership Team. She works daily to help clients realise value from digital innovation using the Microsoft ecosystem. She finds great enjoyment in exploring new and emerging technologies, harnessing the power that analytics, design and AI can play in our daily lives. Prior to joining Avanade in 2014, Laura spent nearly 20 years working in the UK and Australia with industry leaders including Oracle, Capgemini and IBM. She has held a variety of roles spanning technology, consulting and sales, but her real passion is for digital transformation and leadership, particularly in growing and mentoring female talent. She thrives on change and wants to help people and technology to fulfil their potential to make the world a better place.