We’re halfway through the year. Are your sales numbers looking as great as you’d hoped? Many companies – from bleeding-edge retailers to well-established manufacturers - are finding that the best way to boost conversions is to connect and personalize buying moments with all other aspects of their customer experience. But according to new research just released from Sitecore and Avanade, less than half of companies have adopted ecommerce (40%), personalization (23%) or customer journey (33%) technologies¹ essential to do just that.

If you’re in the same boat, what’s holding you back? You may not have the required skills nor optimized marketing technology in place today, but for businesses to survive and thrive in today’s modern market, it’s critical to overcome those hurdles and connect every valuable customer moment from first interaction to latest purchase. Failing here can lead to substantial risks like cart abandonment, stagnant (or declining) sales, missed opportunities, and brand depreciation. Meanwhile, rewards for an integrated customer-centric experience go beyond sales to increased brand preference, customer loyalty, and growth.

Take the next step toward connected commerce

If you’re looking for more guidance and practical tips to integrate content, data, and commerce into better overall customer experiences, check out our on-demand webcast, Demystifying Connected Commerce Experiences, hosted by Sitecore and presented by Avanade’s Ben Adamski. Ben is a 2018 Sitecore Commerce MVP who brings a rare combination of technical expertise and business acumen when it comes to making experiences frictionless, relevant and rewarding across the channels customers care about. In this webinar, he’ll share:

• How to build relevant search experiences via machine learning
• Data integration tips to improve customer intelligence capabilities
• Personalization techniques to bring customers closer
• Ways to extend commerce across the entire customer touchpoint ecosystem
• Non-traditional use cases for commerce
• and more (think: client stories)

Customer experiences should feel complete, not complex. I hope you’ll watch our free webinar and learn how to “uncomplicate” commerce in context of experiences, so you can prepare to take FY19 head-on. Watch now.

¹ 2018 Global Marketing Technology Research, conducted by Vanson Bourne on behalf of Avanade and Sitecore