Demant brings life-changing hearing health to a global audience

Business Situation

Demant is a world-leading hearing healthcare group that offers solutions and services to help people with hearing loss connect and communicate with the world around them. For more than a century, the Demant Group has played a vital part in developing innovative technologies and know-how to help improve people’s hearing and health. In every aspect, from hearing devices, hearing implants and diagnostics equipment and services for hearing care all over the world, Demant is active and engaged. A growing business in audio and video solutions for business professionals and the gaming community is also a significant part of the Group.

Over time, its web experience became increasingly complex to manage operating multiple brands and spanning 130 countries. Demant’s total web estate grew to 217 websites and required support from hundreds of content editors.

“Avanade and Accenture have certainly lived up to your role as a strategic partner and key individuals in your organization are as highly appreciated as some of our own.”

Christian Pedersen Senior Vice President & CIO, Demant


Together, Demant, Accenture and Avanade brought all sites from multiple digital platforms, including Sitecore 8.2, to a single instance of Sitecore Experience Platform 9.0. All sites are now hosted in the Microsoft Azure cloud.


This accelerated the organization’s journey to making better connections with its B2C customers and B2B clients, leading to an accumulative 71% increase in web traffic (up to 1.2 million monthly visits), increased e-commerce conversion rates, and adding new B2B e-commerce functionality to offer 150 products across the platform.

With increased agility and faster time to market – now rolling out 10 new websites per month – Demant is equipped to continue creating life-changing differences through hearing health to people living with hearing loss, empowering them to live more active and healthier lives.

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