Non-profit organization Lucky Dog Rescue had outgrown the homegrown and disparate technology infrastructure used to support its mission of saving homeless dogs in the Houston area from euthanasia. In addition, its customized website lacked functionality to enable mobile access or to update content easily and quickly.
The Lucky Dog Rescue sought to overhaul its back-end systems and on-line presence to make it more efficient and better reflect the organization’s goals.
"Avanade brought its expertise across a wide range of areas—including collaboration, knowledge management, digital marketing and branding—to help us realize our goals and change our organization in some very powerful ways."
For the rescue’s business activities, Avanade recommended a solution leveraging Microsoft SharePoint 2013 and Office 365 that would let the organization leverage the power of a cloud-based platform to manage back-end and website content with greater ease and in a cost-effective manner.
Tapping its vast user experience design and digital marketing expertise, Avanade refreshed Lucky Dog Rescue’s brand identity with a new logo and color palette. This new look-and-feel became an important component to a fully redesigned website in which Avanade leveraged HTML 5 to ensure faster performance, plus access from any device, anywhere.
Through its new content management platform, website and branding, Lucky Dog Rescue is well positioned for future growth. With Avanade’s help, Lucky Dog Rescue has:
- A new brand that reflects the organization’s current and future goals. Lucky Dog Rescue credits its new logo and refreshed brand identity—more closely aligned with its status as a growing non-profit—with its strengthened ability to attract more volunteers, adoptive families and donors to its organization.
- A single source of truth about each and every rescued dog. With SharePoint’s user-friendly platform, Lucky Dog Rescue can readily manage all information about each dog in foster care from a single location—and make it easy for a variety of volunteers involved in the process to collaborate and update this information.
- A modern, responsive website. Built on HTML 5 and managed in the cloud, Lucky Dog Rescue’s new online presence can be viewed on any device, from anywhere.
- A fully optimized web content management system. By leveraging an intuitive, cloud-based SharePoint 2013 platform, volunteers can update content on the organization’s new website more quickly and from any location.