Business SituationRAI hosts the majority of conferences and trade shows in Amsterdam. For each of its unique exhibition brands – including events such as GreenTech – RAI and its exhibitors regularly create a wealth of thought leadership and valuable content for attendees. But for the rest of the year, the conversation had been on a much lower level and that was a challenge – and a missed opportunity.
“This platform helps us understand what our customers all over the world are interested in. That’s very valuable to us.”