Engage with your customers in new ways

Sure, you think you know your customers. And you’re working hard to meet their needs in the ways they expect. But are you taking the extra step to serve them in ways they’ve never imagined? And are you doing that consistently, so your customers know they can rely on you time and again?

To support this kind of vision, your business needs to transform – bringing together your business processes, systems, and data and intelligence into a common model. This enables you to move quickly, based on actual customer needs and demands, not guesses.

Connect the customer experience

To surpass customer expectations and keep their business, you need to understand and engage them in entirely different ways. You must address not only web and mobile touchpoints but also offline and traditional physical experiences. That requires a modern omni-channel approach, driven by data. To achieve this, you need to connect marketing technologies and processes with sales and service systems and processes, and customer support.

For a customer, this means an experience in one channel that picks up where the last one left off, without the need to restate the relationship and context. Avanade’s Customer Analytics solutions can put you on the path to true customer intimacy and personalization – and help you create engaging experiences throughout the customer lifecycle that drive improved acquisition, retention and profitability.