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Ready by Design – Episode 2: Digitized vs. Digital

Many enterprises are struggling to respond and compete with digital natives as markets and customer expectations evolve.

Human-centered applications have become key differentiators and enablers for those organizations who innovate with a focus on creating new customer value propositions. By solving customer problems and changing behaviors, the most successful are creating new digital business models. If established organizations want to compete they need to create a portfolio of digital offerings that continually evolve.

The legacy systems that were once the foundation of an organization’s success are now holding them back. Digital natives tend to be free from technical debt and embrace the cloud as a true value enabler.

In this second episode of our Ready by Design podcast series, Tracey Hill is joined by guest Dr Jeanne Ross from MIT Center for Information Systems Research (CISR) to talk about why re-evaluating business design, creating a culture of experimentation, and understanding the difference between digitized and digital are all key factors in taking advantage of the digital revolution.

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