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Is your frontline prepared for the changing role of the store?
Research from Avanade and Incisiv details specific recommendations for retailers to empower their frontline workforce to deliver a great customer experience and succeed.
Deliver an intelligent retail experience
By 2019, 50% of retailers will have adopted an omni-channel commerce platform (Source: IDC FutureScape: Worldwide Retail 2018 Predictions). These retailers understand that their customers are looking for a unified, seamless and personalised shopping experience across all channels. Customers expect shopping to be dynamic, interactive and social.
With this shift, value is less about the product and more about the buying journey. To guarantee success, that journey needs to be positive for both the customer and the retail employees.
"We wanted to create an experience that was as seamless as possible, without any physical intermediary. Thanks to Kinect and interactive technology, we were able to share real-time data on suspended screens, all triggered by natural gestures."
The benefits of an end-to-end retail organisational structure
A connected retail experience can increase customer and employee loyalty – not to mention sales. To achieve this, retailers must become intelligent enterprises. This enables you to harness the power of analytics and innovation to deliver a unified commerce approach to sales, mobility and productivity, as well as optimised interactions between customers and your frontline workforce.
The result should be delighted customers and maximised efficiency.
Our retail expertise
Avanade is a joint venture between Microsoft and Accenture. Our combined industry, strategic and technical expertise means we understand the unique complexities of the retail market.
We can help you create an intelligent retail experience. We can deliver innovations such as advanced store replenishment, master data synchronisation, assisted selling, next-generation retail management infrastructure, digital marketing, intelligent revenue growth, predictive analytics, and multichannel service and fulfillment.
Our retail expertise is extensive:
- We have over 2,400 retail industry professionals.
- We currently have more than 100 large retail projects worldwide.
- Eleven out of the world’s 40 largest retailers are Avanade clients.
- More than 700 of our global delivery people are focused on retail.
- We are well known in the industry for our innovative presence at NRF 2018 and other industry events.
The real cost of not enabling your frontline workforce
A retailer arming its frontline with tools and training is the exception, not the rule. View our infographic for insights.
What digital forgot: The retail frontline
Avanade and Microsoft partnered with Incisiv to survey retailers across the US, UK, Germany and France to get a glimpse into the frontline workforce.
What do frontline employee experience leaders do differently?
Retailers can achieve a 10 percent gain in sales and profit by becoming Leaders in employee experience.
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