Avanade uses agile to accelerate its digital and business transformation
Avanade chose Scrum for its agile framework for flexibility to deliver a complex project.
Scrums can bring great results, but to work at their best, they need Product Owners. After all, once a Product Owner has been given the flexibility and ownership they need, they can do so much more than just unlock the scrum’s traditional consensus-based, decision making process.
Because they’re free of the everyday workings of the scum, Product Owners can also add value to both the organization and user. They can streamline processes, work across disciplines and guarantee brand consistency, all without stifling the creativity of the team.
In this, our third podcast examining Agile Marketing, Avanade and Scrum, a long-term partner and expert in Agile Marketing, explore the benefits of establishing Product Owners and the value they bring with a research expert from SiriusDecisions.
Go back to main Scrum for Marketing podcast page
Executive, Global Solutions and Industry Marketing, Avanade
Dave leads Global Solutions and Industry Marketing at Avanade. In addition, Dave leads the Agile Marketing CoE at Avanade and is a Scrum.org certified Professional Scrum Product Owner and Professional Scrum Master.
Research Director, SiriusDecisions
Simon has more than 25 years of experience across a broad range of b2b marketing disciplines and is now focused on the strategy, process, technology and operationalisation of demand creation.
Find out how our insights can be applied to help your business realise results.