Aaron Reich leads Avanade’s technology strategy, driving innovation across the business and incubating emerging technologies like OpenAI, Microsoft Copilot, 5G, reality continuum, digital twin, open source, and to deliver new value to clients across the globe. He manages Avanade’s global R&D function, oversees Avanade’s participation in the startup ecosystem and drives our responsible technology approach and digital ethics practice, including for our client work with generative AI.