As President, Europe, Darren Hardman is responsible for directing strategy and operations across Avanade Europe’s 13 geographies. Darren holds a dual role, also serving as General Manager of the UK, a post he has held since 2016. Prior to his current position, Darren was Chief Operating Officer of Avanade’s North America Area, responsible for developing and executing the North America business strategy, including sales, organisational strategy and core business functions.
Earlier in his Avanade career, Darren was Global Senior Vice President, Sales, introducing a global customer segmentation taxonomy, a uniform planning process, a single global sales cycle process and structured account management. Prior to joining Avanade, Darren spent more than 15 years at Accenture, most recently as a senior executive within the Technology Growth Platform.
Darren holds a degree in Econometrics (Economics & Mathematics) from the University of Nottingham, U.K., and an MBA with Distinction from Imperial College London, U.K.