Business SituationBaxi UK, a leading boiler manufacturer and smart heating provider, has selected Avanade to help transform its digital customer experience through a comprehensive digital strategy and by utilising Avanade’s digital marketing solutions. Faced with an increasingly competitive marketplace, Baxi recognised the need to get closer to customers and deliver richer, more personalised services to homeowners and installers across all digital channels.
Working in partnership with Baxi’s marketing team, Avanade’s UK-based Digital Studio is helping to deliver an omnichannel customer strategy. Combining this with human-centred-design and Sitecore based digital marketing solutions, Avanade’s Digital Studio is providing Baxi with the capabilities to engage and support its users along the customer journey.
Avanade’s strategic approach, combined with its end to end digital delivery capabilities stood out during the tender process and was a major factor in Baxi’s vendor selection.
Striving to be the best in the industry, the first phase of Baxi’s digital transformation journey is a refresh of its main website to deliver an innovative design, make it more accessible, usable and engaging on mobile, tablet and desktop as well as improving the customer experience. The project also accelerates Baxi’s marketing work through improved content management and in real-time journey tracking content analytics.
Amir Dehnad, digital marketing offering lead, at Avanade commented: “Throughout the competitive tender process we have shown our in-depth knowledge of how to design and develop new digital experiences across channels, using collaborative processes and innovative technology. Our London Design Studio is enabling clients like Baxi to progress their digital business transformation strategy and build a successful digital roadmap of the future.”
“We selected Avanade to support us to develop our digital framework strategy to increase engagement and loyalty across our customer base. Working in partnership with Avanade we are on track to differentiate Baxi from other manufacturers and distributors of smart heating solutions”
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