Business Situation
With 400 offices in 81 countries around the world and global staff strength of over 18,000, GroupM’s success and track record continue to grow as the world’s leading media investment management group. GroupM was faced with a wide variety of system needs and applications to cope with these multi-market complexities and these development requirements were managed by the in-house development centers in Guangzhou and Shanghai. However, with new enhancements being released every 3 to 4 months based on an ever increasing number of user requests, the task was becoming increasingly complex and costly.
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