Learn how businesses enable frontline workers for evolving commerce

The acceleration of eCommerce adoption is redefining the role of physical and digital channels. Alongside this, consumer behavior and market trends continue to evolve fast, including the desire to merge offline and online purchase journeys.

While customers increasingly demand unique shopping experiences, key players are increasing their use of employee engagement technology to support the front lines of “experiential” retail.

  • What challenges do brands commonly face as they provide shopping experiences beyond the traditional customer expectations?
  • What can companies do to enable frontline workers in the store to support the customer’s experiential retail journey?
  • What does the future of retail look like as technology advances and physical stores begin to reopen?

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Rob Want

Rob Want
Retail & Consumer Goods Industry Director

Rob Want is the Global Retail Industry Director at Avanade for business applications. Rob has extensive experience an applications architect, delivery lead, and operating a family retail business. His cross-functional expertise includes Retail Back Office, POS, Supply Chain, Finance, Projects, HR, and CRM. He is based in New York.


Barry Givens
Director of Product Management for CRM

Barry Givens is the Director of Product Management for CRM at Avanade. He is responsible for developing the strategy and roadmap for a growing portfolio of Microsoft Dynamics CRM-based industry solutions. Prior to joining Avanade Barry held a variety of positions at Microsoft over a 15-year period. That work included ten years working on Microsoft Business Solutions in R&D, technical marketing and as the global channel development manager for Microsoft Dynamics CRM.


Featured Guest

Brion Reusche bio

Brion Reusche
Worldwide Solution Strategy Director

Brion Reusche is the Worldwide Solution Strategy Director for Dynamics 365 Commerce at Microsoft, and has spent the entirety of his career working with Microsoft business application customers on their digital transformation journey. With a particular emphasis on the retail and direct to consumer industries, he has architected, sold, implemented, and supported Dynamics 365 Commerce at customers such as Columbia Sportswear, Hickory Farms, Pet Supplies Plus, and GameStop. He lives in Denver, Colorado with his wife, Colleen, and their 3 year old daughter Colette.


Sue McMahon

Sue McMahon
Retail and Consumer Goods Industry Advisor

Helping others imagine possibilities that exceed their own expectations is both my mission and my passion. For me, nothing is more fulfilling than inspiring someone to think more broadly in optimising outcomes, whether business or personal.

In over 25 years at Macy’s, I developed deep retail industry expertise across all facets of the business. Recognised as a leader who brings the right business partners together and inspires them to achieve more. My experience has included both leading and facilitating the work of numerous cross-functional teams in breaking down silos to develop new initiatives that drive revenue, customer satisfaction and profitability.

Upon joining Microsoft in an Industry Executive role, I applied my industry expertise to influence retail leaders to imagine transformative outcomes made possible by rapidly advancing technology. My role is to help US Retail/CPG companies develop and execute against opportunities to grow revenue and profit, enabled by Microsoft’s Cloud technology and expansive network of solution engineering partners.


Research and Insights

Breville expands culinary experiences by entering new markets 80% faster

Avanade helps Breville develop a scalable, cost-effective platform to increase speed to market.

Carlsberg Group follows a recipe for success with Microsoft Azure, SAP, and a cloud-first strategy

Carlsberg gets the scalability, agility, and flexibility it needs to pursue its ambitious digital strategy.

Pepsi-Transforming in-store merchandising and auditing to achieve targeted business goals

Pepsi was able to automate the company’s store audit and merchandising process.

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