Banks need to do what matters.
Avanade recently spoke with The Banker, the world’s premier magazine for the industry, about the changes necessary for banks to adapt effectively to the pandemic environment. Nic Merriman, Avanade industry lead for Europe, spoke about how banks can create greater customer trust (and sustainable revenues) by focusing on the human elements of engagement, rather than the more impersonal digital approaches: “We’re looking at how we bring human interaction back into the digital.” Watch the video below for more details.
Michelle Baxter and Saurabh Verma, Avanade industry leads for North America and APAC respectively, discussed the challenges faced by many banks and how applying technology can significantly drive successful business outcomes in three areas: customer demand management, cost optimisation and getting ready for growth.
Read this short article originally published in The Banker as part of their Masterclass program.
“Banks have under-invested in digital transformation and those that were behind struggled to meet customer demand in this new environment.
“Many banks are now seriously considering moving to the cloud. Banks have fundamentally recognised the need to be more agile.”
“Now is the time to address key areas that have been draining the budget, impacting staff and productivity. Banks need to address risks around systems that are complex and difficult to change.
“Digitisation needs to be more than ‘skin deep’ and the banks that invested end-to-end in digitisation were able to scale well during the crisis.”