Avanade uses agile to accelerate its digital and business transformation
Avanade chose Scrum for its agile framework for flexibility to deliver a complex project.
Planning, budgeting, governance, control and risk can prove to be thorns in the side for many organisations when it comes to formulating a marketing plan.
That’s because there’s a disconnect between how work is being funded and planned on a macro and micro level, versus the use of Scrum and Agile Marketing at the team level. So, what’s the answer and how do you ensure better collaboration?
In this, our fourth podcast examining Agile Marketing, we discuss how to get a better insight into which team members need more visibility at each stage of the process – and talk about how to create a cross-functional team that enables a better understanding of how all team members work. Find out how to achieve greater flexibility and ultimately, better results.
Executive, Global Solutions and Industry Marketing, Avanade
Dave leads Global Solutions and Industry Marketing at Avanade. In addition, Dave leads the Agile Marketing CoE at Avanade and is a Scrum.org certified Professional Scrum Product Owner and Professional Scrum Master.
Research Director, SiriusDecisions
Simon has more than 25 years of experience across a broad range of b2b marketing disciplines and is now focused on the strategy, process, technology and operationalisation of demand creation.
Find out how our insights can be applied to help your business realise results.