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Our Business

Pamela Maynard
Pamela Maynard
Chief Executive Officer

CEO Pamela Maynard believes Avanade’s purpose is to make a genuine human impact. She is committed to Avanade’s vision: to be the leading digital innovator, creating great experiences as we realise results for our clients and their customers through the power of people and the Microsoft ecosystem. She says three of the most important things she does are to make sure our clients are successful on their digital journeys, ensure we stay on the pulse of the next wave of technology, and make sure our Avanade team feels inspired, confident and cared for.

Before being named CEO in September 2019, Pamela was President of Product and Innovation, focused on defining and delivering innovative solutions for our clients. Earlier in her Avanade career she was President of our European organisation after serving as General Manager of Avanade UK.

Pamela is a passionate supporter of diversity and inclusion and is the executive sponsor of our Women’s Employee Resource Group, which inspires women and empowers connections to drive personal and professional growth and innovation. She also is executive sponsor of our Technology for Social Good initiative, through which we bring the power of our cloud and digital technology skills and expertise to non-profit organisations, digitally transforming their work and accelerating their social impact.

Pamela draws inspiration from the varied backgrounds and cultures she encounters as she travels the world. When she is not meeting with clients or inspiring our teams, you will find her enjoying time with family and friends.

Amy Wright Bio
Amy Wright
Chief Operating Officer

As Chief Operating Officer of Avanade, Amy Wright is responsible for the company’s operating performance and global business operations worldwide.

Amy joined Avanade in 2019 as North America COO after more than 20 years at Accenture, where she started her career in consulting before holding a number of leadership roles in the Commercial Director organisation. There she developed a global, cohesive Operations team on three continents, as well as directing account strategy and planning.

Amy holds a bachelors degree in biochemistry and a Ph.D. in molecular biology. Although you will no longer find her in a laboratory, when she’s not working, you may catch her on the tennis court or enjoying a beautiful day at the beach.

Sonia Webb
Chief Financial Officer

As Chief Financial Officer, Sonia Webb is responsible for Avanade’s global investment strategy and management, as well as its financial operations, including accounting, budgeting, tax, internal audit, financial planning and treasury.

Sonia joined Avanade in July 2019 as Global Finance Lead bringing 25+ years of experience, including 22 years with Accenture. At Accenture she most recently had served as Finance Director, North America, where she drove strategic financial priorities across the company’s largest market. Previously she was Finance Director for Accenture’s Communications, Media & Technology business in North America and earlier, a member of the Corporate Development Transaction Services team, where she provided critical financial deal shaping guidance across a variety of industries and offerings.

Sonia holds an MBA in finance and accounting and degree in economics. An avid horseback rider, when she isn’t working, you’ll find her out in nature with her family.

Bob Bruns
Bob Bruns
Chief Information & Security Officer

As Avanade Chief Information & Security Officer, Bob Bruns is responsible for Avanade’s internal enterprise technology and for delivering the technology capabilities that power the company’s people and operations worldwide. In addition, he is responsible for Avanade information security, client data protection, incident management, asset protection, and business continuity programmes. As CI&SO, Bob and his teams work with clients to ensure we meet their information security obligations.

Previously Bob was Vice President of Infrastructure Services and Global Operations, accountable for delivery of Avanade’s enterprise infrastructure services worldwide, including security, end-user enablement, collaboration, hosting and network services. Earlier in his career, he spent 14 years with Accenture, serving as Director of Unified Communications & Collaboration Services.

Bob holds a degree in Information Decision Science from the University of Illinois, as well as advanced leadership programme certifications from the Foster School of Business, University of Washington, and the Haas School of Business, University of California Berkeley.

Caroline Fanning
Chief People Officer

Chief People Officer Caroline Fanning is passionate about Avanade’s people and about creating employee experiences that make us all feel inspired, confident and cared for. She leads Avanade’s global human resources organisation and is responsible for our people programs from talent acquisition to employee development and beyond.

Caroline joined Avanade in 2016 as Europe HR lead and in 2018 assumed responsibility for Global Business HR, working with teams around the world on initiatives such as the use of predictive analytics to manage attrition, organisational effectiveness and the development of a consistent employee experience, from onboarding through to our alumni network. She led the HR component of Avanade’s initial pandemic response, including liaising with our team across the globe as they managed self-reporting, flexible working, self-care and more.

She holds a bachelor’s degree in science from Aston University and has completed post-graduate work in executive leadership at Cornell University. Caroline’s favorite way to unwind: a long dog walk with a country pub at the end.

craig-gorsline
Craig Gorsline
Chief Growth Officer
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As Chief Growth Officer, Craig Gorsline is responsible for driving the Avanade go-to-market strategy end to end across our business. As part of his portfolio, Craig is responsible for our Solutions and Delivery organisation, Advisory practice, emerging technology, innovation and product incubation.

Previously Craig was President, co-CEO and Chief Commercial Officer of ThoughtWorks, a global technology firm with a digital engineering focus, where he was accountable for driving revenues of more than $500 million in technology and consulting services. Prior to ThoughtWorks, Craig spent time as a senior executive at JPMorganChase in the Treasury Services Technology Group, as well as with a boutique technology consulting firm in Canada.

Craig holds a degree in criminology and psychology from Simon Fraser University and an MBA in digital technologies from Royal Roads University.

Stella Goulet
Stella Goulet
Chief Marketing Officer
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As CMO, Stella Goulet leads Avanade’s marketing strategy and award-winning global marketing team. She is responsible for guiding the company’s image and market development through a period of high growth and significant change in the IT industry as businesses become increasingly digital. She is Avanade’s first CMO and a member of its executive leadership team.

In her career, Stella has covered every marketing aspect of a business-to-business services firm: packaging and promoting solutions, field marketing, content and thought leadership development, branding, advertising, digital marketing, media and analyst relations, and marketing for major acquisitions.

She is a member of Forrester’s CMO Group and has served on the Information Technology Services Marketing Association (ITSMA) Advisory Board. Stella speaks and writes on a variety of marketing-related topics that focus on helping grow profitable businesses in the digital world. These include client experience, the CMO-CIO relationship, digital marketing, agile marketing and the role of artificial intelligence in marketing.

A strong proponent of diversity in the IT industry, she is executive sponsor of Avanade’s Prism Employee Resource Group (LGBT + inclusion), and is involved in activities designed to encourage girls and young women to consider careers in Science, Technology, Engineering and Mathematics (STEM).

Stella holds an MBA in Finance and International Business from the Leonard N. Stern School of Business at New York University and a B.A. from the University of North Carolina at Chapel Hill, where she was a Morehead-Cain Scholar.

Lisa Pettigrew
Chief Sales Officer

As Chief Sales Officer, Lisa Pettigrew leads our global sales organization, with responsibility for Avanade’s global sales vision, strategy and execution to drive success for our clients. Lisa drives an innovative and buyer-centric orientation that helps our teams create great experiences for our clients and their customers.

Over the course of her career, Lisa has led large, diverse global teams across industries and markets, supporting digital transformation with cloud-based solutions. Lisa draws on 25+ years of extensive business and enterprise technology leadership experience in both organic and inorganic growth models at Cognizant, DXC Technology and Accenture.

Originally from Australia, Lisa is based in Washington D.C. and holds a Bachelor of Arts degree (Honors Economics) from the University of Sydney. Lisa has served on several boards, including Multiple Sclerosis Australia and Neuroscience Research Australia, and is a passionate advocate on matters of inclusion and diversity, particularly supporting people living with disabilities.

florin-rotar
Florin Rotar
Chief Technology Officer

Chief Technology Officer Florin Rotar leads the strategic development of a portfolio of solutions and services that position Avanade to be a market maker and category leader, emphasizing our commitment to emerging technology and innovation.

Florin previously led Avanade’s global Modern Workplace business, where we reimagine and redefine the workplace as a creator of sustainable business value, and Accenture's Microsoft Business Group (AMBG) business in the areas of Digital Workplace and Workplace Experience.

Curious by nature and a technologist by trade ever since he wrote his first program on a Commodore 64 as a child, Florin was the company’s first Chief Technology Innovation Officer. He has had key roles leading Avanade’s Digital Market Unit globally, and establishing and growing Avanade’s business in the UK and the Nordic region, both as a senior practitioner and as a leader. His early career was with Accenture, Procter & Gamble and as a start-up entrepreneur.

Florin is a world citizen, having spent most of his adult life working in five European capitals. He and his family now call Seattle home.

Bob Malone
General Counsel

Avanade General Counsel Bob Malone comes to Avanade from a 20-year career at Accenture, where he has had a broad portfolio of leadership roles, including co-leading the North America Contracting team within the Accenture Legal group.

Before joining Avanade Bob also served as director of legal services for Accenture’s Products Operating Group and as global post-merger integration contracting lead. Bob well understands Avanade’s technology-focused culture. Before moving into law, he began his career as a systems engineer for Electronic Data Systems, developing large-scale systems for government clients.

Bob holds a law degree from St. Louis University School of Law, an MBA from St. Louis University John Cook School of Business, and a bachelor’s degree in business administration from St. Mary’s University in San Antonio, Texas.

Guy Mather
Executive, Global Delivery Lead

As Global Delivery Lead, Guy Mather is responsible for Avanade’s global Delivery organisation, ensuring that Avanade delivers on its promises to clients through its engagements worldwide.

Prior to his current role, Guy led Avanade’s Europe Delivery team, creating a center of excellence to support improved performance across European engagements. Over the course of his career, which began as a systems engineer at IBM, Guy served as partner in a variety of leadership roles at Accenture, led platform deployment services as a vice president at Capgemini and spent several years as an independent advisory consultant.

Guy holds a degree in mechanical engineering from the University of Bristol. He is passionate about combining walking with his love of history and riding his Peloton bike, not necessarily in that order.

Gord Mawhinney
Executive, Global Industry Lead, Business Applications Global Lead

As Global Industry Lead, Gord Mawhinney drives the overall strategy for Avanade’s industry practices and ensures that our industry capabilities within our Advisory practice, sales organisation and geographies coalesce around one unified strategy. In addition, Gord leads Avanade’s global Business Applications organisation, which includes responsibility for the clients, strategy and teams focused on the company’s finance and operations (ERP), customer engagement (CRM) and digital marketing offerings.

Gord has nearly three decades of leadership experience, from early-career technical, consulting, sales, delivery and management positions with companies such as IBM to an entrepreneurial career building award-winning business application software and professional services companies. Before joining Avanade, he most recently served as CEO of Long View Systems, a hybrid IT company. Gord has also served on several nonprofit boards, including the Entrepreneurs Organisation and the Young Presidents Organisation and is engaged with technology-focused venture capital work as well.

Gord is a focused lifelong learner, most recently completing a master’s degree in leadership from Royal Roads University and his ICD-D designation with the Institute of Corporate Directors.

Jillian Moore
Executive, Global Advisory

Jillian Moore leads Avanade’s Global Advisory organisation, with responsibility for creating and executing Avanade’s advisory strategy, developing and leading our global advisory offerings and capabilities, and managing our strategic engagements with Avanade advisory clients.

Jillian comes to Avanade from Atos, where she led the company’s Global Digital Transformation practice. Prior to that she was a client services partner and Customer Engagement practice lead at Slalom Consulting in the U.K.

She holds a master’s degree with honors in advanced computing from Imperial College, London, and a bachelor’s degree with honors in computer science from the University of York. Passionate about mental health and the role physical activity plays, Jillian is chair of the board of trustees of London Sport, a social service non-profit whose mission is to encourage the people of London to be more active. She sets a good example. Jillian is an avid scuba diver and instructor, with a particular interest in underwater photography.

Sean Peterson
Executive, Applications and Infrastructure

Sean Peterson leads global strategy and delivery for Avanade’s applications and infrastructure business, which works with organisations to unlock business value from the cloud, embrace modern software engineering approaches and reimagine application development and modernisation.

Sean comes to Avanade from Accenture, where he began 24 years ago as a Unix programmer. Sean is passionate about using technology to help clients, and over the course of his career, he has helped clients design, build, engineer and deliver a wide range of projects across multiple industries. Along the way he has held a range of technology and business leadership roles in global architecture, cloud, intelligent engineering services and the Accenture Microsoft Business Group, of which Avanade is a central pillar.

When Sean was growing up, he wanted to be a physicist, and who wouldn’t? He may hold a degree in physics from Texas A&M University, but today he is practicing a different type of alchemy, helping Avanade clients along their digital journeys and mentoring the next generation of technologists.

Veit Siegenheim Global Modern Workplace AMBG Executive
Veit Siegenheim
Executive, Global Modern Workplace and AMBG

Veit Siegenheim leads the strategy and execution of Avanade’s global Modern Workplace business, where we reimagine and redefine the workplace as a creator of sustainable business value, and Accenture's Microsoft Business Group (AMBG) in the areas of Digital Workplace and Workplace Experience.

Veit joined Avanade in 2017, initially heading Avanade's Advisory practice in Germany, Austria and Switzerland, then for the whole of Europe. A computer scientist, Veit has spent more than 25 years of his career in management consulting in various positions, including Executive Partner/Managing Director at Accenture, Vice President at Capgemini Consulting and as an Executive Partner at IBM Global Business Services.

Veit holds a master's degree in computer science from Karlsruhe Institute of Technology. He enjoys spending his free time with his family near and on the water. As time permits, this passionate hobby sailor explores the Mediterranean on a sailing yacht.

Simon Thomas
Executive, Data and Applied Intelligence

Simon Thomas leads Avanade’s global data and applied intelligence (AI) business, which harnesses the combined power of AI, analytics and intelligent automation to help our clients apply data-driven intelligence into everything they do. Avanade’s data and AI group encompasses data platform modernisation, intelligent industry solutions and intelligent automation.

Simon joins Avanade from IBM where he held regional and global leadership roles in the areas of CRM, business analytics, Digital, IoT and AI, driving sales, strategic growth and delivery excellence. In his most recent role, he was responsible for growing its AI and Cognitive Consulting practice. Prior to his AI work, Simon led business analytics for IBM’s growth regions and built the company’s digital consulting practice in Asia Pacific.

Simon began his career as a consultant and retains a passion for building and nurturing strong consulting practices that earn client trust and deliver value. Simon holds a degree in music, music production and engineering from Berklee College and a master of science in manufacturing engineering from Boston University.

Our Geographies

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Anna Di Silverio
President, Europe

Anna Di Silverio, president of Europe, is responsible for guiding strategy, business operations, talent development, sales and delivery across Europe. Anna has a deep commitment to building a diverse and inclusive workforce, supporting our collaborative partnership with Accenture and Microsoft, and providing our clients with innovative digital and cloud services, business solutions and design-led experiences within the Microsoft ecosystem.

Prior to her current role, Anna served as president of Growth Markets, where she was responsible for business operations in Australia, Brazil, Greater China, Japan, Malaysia and Singapore. Under her leadership, Growth Markets experienced consistent double-digit sales, revenue, and headcount growth, and regions in Growth Markets were recognized for gender equality and progressive workplace practices. Earlier she was Growth Markets’ chief operating officer, responsible for executing Avanade’s strategy and operational excellence across its regions in Asia Pacific and Brazil.

Anna joined Avanade in 2010 as general manager of Avanade Italy. She began her career as a networking architecture researcher and holds a degree in computer sciences from the University of Pisa. When she is not working, she enjoys horticulture, tennis and books on technology and gender gap issues.

Eric Miquelon
Eric Miquelon
President, North America

As President, North America, Eric Miquelon is responsible for guiding the sales, delivery and operations of Avanade's largest business. Working closely with the United States and Canada leadership team, Eric ensures delivery of consistent, high-quality results for Avanade's North American clients.

Previously, Eric led Avanade’s global solutions and delivery teams, as well as our applications and infrastructure business. As part of that portfolio, he led Avanade’s network of digital innovation studios and managed our partner ecosystem.

Eric joined Avanade from Accenture more than 18 years ago, holding a number client-facing, business leadership and partner management roles, including serving as Chief Operating Officer of Avanade Europe.

While he was born and raised in Chicago, you'll find Eric with a mug of Yorkshire tea in the afternoon, a habit he picked up when he lived in the UK a few years ago.

Rodrigo Caserta
President, Growth Markets

Rodrigo Caserta, president of Growth Markets, is responsible for Avanade’s business operations in Australia, Brazil, Greater China, Japan, Malaysia and Singapore.

Previously Rodrigo was general manager of Avanade Brazil, where he delivered consistent year-on-year double-digit growth, expanded Avanade’s presence in the Brazil market and developed a solid partnership with both Microsoft and Accenture, building a strong collaboration model across the three companies that led to years of significant business success.

Rodrigo joined Avanade in 2015 following a career in technology that included 10 years with Accenture. Passionate about leading people and celebrating their development and success, Rodrigo serves as a mentor and coach at Endeavor, a global non-profit organisation that encourages entrepreneurship and supports start-up businesses.

Rodrigo holds a degree in production engineering from Rio de Janeiro Federal University.

Our Innovation and Ecosystem

Sailaja Bhagavatula
Global lead, Advanced Technology Centers

As head of Avanade’s global Advanced Technology Center network, Sailaja Bhagavatula is responsible for all the Microsoft work we do across our global ATC delivery centers and centers of excellence, including studios that specialise in experience design and digital, cloud and agile technologies. The global ATC team includes 30,000+ technology experts, a backbone of Avanade’s delivery capability.

Sailaja is a member of the Accenture Advanced Technology Centers in India (ATCI) leadership team and the Accenture Microsoft Business Group (AMBG) Executive Committee. She also serves as the Inclusion and Diversity program sponsor for Accenture in India. She is passionate about the I&D agenda and has a deep commitment to creating inclusive and diverse workforces.

Before assuming her current role, Sailaja led the Intelligent Platform Services group at ATCI, with responsibility for driving growth, innovation, sales enablement and solution support, as well as overseeing project delivery and helping clients achieve enterprise-wide transformation. She has 23+ years of deep technology experience in the IT services industry, including leadership roles across sales, solution architecture, delivery, practice development and asset/IP building across multiple platforms and technologies.

Sailaja has multicultural work experience across India, Japan and the United Kingdom. A fitness and travel enthusiast, she enjoys swimming and playing badminton with her family, as well as music, singing and playing the guitar.

Regional leadership

Sebo Wijnberg
Sebo Wijnberg
General Manager Avanade France, Belgium, Netherlands

Since September 2019, Sebo Wijnberg has been working as Country Manager (CM) of Avanade Netherlands. In addition to his role as CM, he is also the Area Lead for the Gallia region, Netherlands, France and Belgium, responsible for the development and growth of Avanade in these three countries.

Sebo Wijnberg has 20 years of experience within IT consulting at both Avanade and Accenture. In his last role, he was a senior executive based in Hong Kong responsible for 'Delivery Management' of all Avanade client projects in Brazil and Asia. As a result, he brings a wealth of experience across a vast and extensive multicultural portfolio.

In his role as Country Manager and Gallia Area Lead, Sebo's primary focus is growing the business by being a trusted advisor for Avanade’s clients and creating an inclusive and sustainable workplace.

Fausta Freitag
Operations Lead for Avanade Netherlands and Belgium

Fausta Freitag is the Operations Lead for the Netherlands and Belgium since September 2021. Within this position, Fausta is responsible for translating Avanade’s business priorities into operational tactics to direct the business to achieve financial and strategic goals.

Fausta has worked for Accenture for over 13 years. She is an experienced Post Merger Integration Change Manager and Business Operations Manager. As an operations professional, Fausta is skilled in Business Process, Integration, Business Transformation, Project Portfolio Management, Change Management and Business Process Improvement. Fausta is known for connecting people and processes to create structure whereby her environment can get the maximum potential out of themselves.

Fausta has a master in Italian language, literature and culture from the University of Amsterdam.

Erik Hoolt
Erik Hoolt
Delivery Operations Lead

Erik joined Avanade in August 2013 and is now working as the Delivery Operations Lead for Gallia, Netherlands, France and Belgium, where he is responsible for the delivery of our client projects.

Erik has a degree in Mechanical Engineering from the Amsterdam University of Applied Sciences.

Besides his day job, Erik is also a board member and volunteer at the Stichting Groot Hart charity. The charity organizes events and activities for children with a severe illness or physical disorder, making a true impact in their lives.

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Avanade Nederland leadership
Jeroen Broeksma
Director Sales Management Lead for Avanade

Jeroen works as Director Sales Management Lead for Avanade. He is responsible for the Dutch sales strategy and its implementation. He loves working with clients to find the best solution to their challenges.

Jeroen worked for Accenture for 5,5 years to further develop the Ecosystem Sourcing practice for a number of industries. During this time he worked with a wide variety of technologies, different clients in multiple industries and multi-disciplinary teams.

In his spare time Jeroen enjoys cooking, with a preference for Italian and Asian cuisine. In addition, he is a big fan of Formula 1.

Anja van Vugt
Avanade Gallia’s (Netherlands, Belgium, France) Finance Manager

Anja van Vugt is our Gallia (Netherlands, Belgium, France) Finance Manager. In this position she is responsible for Reporting & Forecasting for Gallia and representing Finance in MT of the Netherlands. Anja is the deputy of the Gallia Finance Director.

With over 25 years of experience in different roles such as business controller and business analyst, Anja has a broad range of experience in the Finance field. She gained most of her experience at Philips.

Anja has a bachelor’s in business economics from Fontys University of Applied Sciences and has a masterclass in Financial Accounting from NCOI.

In her free time, Anja likes to fitness, go on holiday with her Land rover camper and family & friends dinners.

Avanade Nederland leadership
Sabrina Overdijk
Human Resources

Sabrina Overdijk joined Avanade in the Netherlands as HR Lead on December 1, 2019. In this role she is responsible for setting out HR policies, working with her team on components such as vitality, talent management, reward and appraisal, career development and employee training within the organization. She oversees the organizational culture and ensures compliance with labour regulations and laws.

With over 14 years of experience at Accenture in various HR roles, the last 3 years of which were responsible as HR lead within Accenture Technology, she has gained a lot of knowledge and experience working in a dynamic and innovative environment. The world and technology is constantly changing and requires a flexible approach from HR. This makes for Sabrina the role of HR in a technical environment a great challenge!

Evy de Preter
Capability Lead Avanade Netherlands and Belgium

As the Netherlands and Belgium Capability Lead, Evy is responsible for maintaining and promoting our innovative and positive culture and also attract and retain knowledge and talent. She beliefs in the uniqueness of each person, bringing individual talents, experiences and opinions together for fruitful collaboration.

Evy has 10+ years in delivery for Dynamics Implementations with a demonstrated history of working in the information technology and services industry. She is skilled in Business Process Management, ERP Implementations, Management and Integrations.

Evy would describe herself as ‘’Strong program and project management professional with a focus to deliver operational efficiency, adopted by the key resources of your business/our clients - the people.’’

Next steps

Find out more about the people leading the way for Avanade and our clients.

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