United Arab Emirates Regional Lead
As Avanade’s United Arab Emirates (UAE) Regional Lead, Adriano is responsible for driving the company’s strategy and accelerated growth, deepening the strategic alliance with Accenture and Microsoft, as well as leading a team of digital professionals focused on the Microsoft ecosystem in the country.
Through the Accenture Microsoft Business Group, Adriano and his team bring global expertise and industry experience to help enterprises in the dynamic, high-potential UAE region realize business outcomes on the Microsoft platform.
Prior to his current role, Adriano was responsible for Avanade’s Industry and Client organizations in Brazil where he led a team of 10 Directors focused on delivering exceptional experiences and making a genuine human impact on clients. Under his leadership, Avanade Brazil achieved double-digit growth year-on-year and continues to be one of the fastest-growing regions globally in the company.
As one of Avanade’s first employees in Brazil, Adriano played a pivotal role in partnering with Accenture and Microsoft to establish Avanade’s business and market presence in the region. His first-hand experience in building a sustainable, multi-disciplinary business is no doubt invaluable to his current role in UAE. Before he joined Avanade, Adriano spent nearly 10 years in a variety of leadership roles at Microsoft Brazil.
Adriano considers himself an engineer and entrepreneur at heart -- with a passion for growth, creativity and innovation -- while driving a sharp focus on people and clients.
Adriano is married with two sons and a daughter. His lovely granddaughter, Luanna, is the newest addition to his expanding family. In his spare time, Adriano enjoys spending time with his family and friends, reading and playing percussion instruments. He also volunteers as a business advisor to startups.